[Hiring] Senior Manager, Performance Marketing @Archive
Feb 06, 2025 - Archive is hiring a remote Senior Manager, Performance Marketing. đź’¸ Salary: unspecified. đź“ŤLocation: USA.
Role Description
We are looking for a Senior Manager of Performance Marketing to join our Growth and Brand Success Team to drive marketing success for our brand partners’ resale sites. This role is both strategic and executional, requiring deep expertise in DTC e-commerce marketing across multiple performance channels—including Google Ads, Meta, TikTok, email, and more—to drive traffic and conversion for our partners’ resale programs. You will propose, develop, and often implement key marketing campaigns that exponentially grow brand resale initiatives.
- Develop and execute data-driven marketing campaigns across paid, owned, and earned channels to drive resale growth.
- Optimize performance marketing initiatives, tracking key metrics and making data-informed adjustments.
- Create scalable marketing playbooks and best practices to streamline execution across brand partners.
- Set clear KPIs, conduct A/B testing, and analyze campaign data to maximize ROI.
- Collaborate cross-functionally with Brand Success, Sales, and Product teams to align marketing efforts with business goals.
Qualifications
- 5+ years of experience in performance marketing, with a strong background in DTC e-commerce.
- Experience in retail, resale, or circular economy business models is a major plus.
- Strong proficiency across digital marketing platforms (Google Ads, Meta, TikTok, Klaviyo, etc.), SEO, and organic strategies.
- Ability to develop high-level marketing strategies while also executing and optimizing campaigns directly.
- Experience leveraging marketing analytics to inform decision-making and improve campaign performance.
- Ability to work closely with brand partners to align on marketing initiatives and drive mutual success.
Requirements
- Experience with advertising used, secondhand, or preowned products.
- Agency experience and comfortable working with clients.
Nice-to-Have
- Preference for Strategy over Execution: We need someone who’s not only strategic but also hands-on, taking full responsibility to see initiatives through to completion.
- Seeking a People Management Role Immediately: This role focuses on building the foundation of our partner marketing function and proving scalable, repeatable solutions for growing resale programs. The opportunity to build a team may come later but is not immediate.
- Requires Extensive Structure or Guidance: This is a fast-paced, high-growth environment where ambiguity is common. We need someone who thrives in that setting and can create their own roadmap for success.
Benefits
- Compensation varies based on a variety of factors which include (but aren’t limited to) role level, skills and competencies, qualifications, knowledge, and experience.
- In addition to base pay, certain roles are eligible for equity as well, and all employees are eligible for a full benefits package including employee and dependent healthcare and 401(k) enrollment.
- Our team of over 50 employees is currently remote-first, with an office in NYC and optional in-person work for those located in the area.
- We have company offsites twice a year to bring the full team together in person, and occasional travel is expected as part of the job.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
đź’¸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Feb 06, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
