[Hiring] Senior Manager, Performance Creative Strategy @Fanatics Betting & Gaming

Role Description

As a Performance Creative Strategy Senior Manager at Fanatics Betting & Gaming (FBG), you are here to help us create an entertaining betting proposition that appeals to Fanatics customers. Reporting into the Director of Sportsbook Content, you will play an integral role in the Sportsbook Content team, as well as the wider Fanatics Betting & Gaming. Sportsbook Content Analysts will work to prepare and manage a range of daily custom offers that differentiate the Sportsbook and integrate seamlessly with the features of the Fanatics Betting & Gaming product.

Primary Focus

• Shape the strategic priorities, audience opportunities, and learning agenda behind Fanatics Markets performance creative.
• Uncover hooks, angles, and fan insights most likely to resonate.
• Translate insights into clear, inspiring briefs for the internal creative team.
• Track performance to understand what works and why.
• Connect fan insight, creative development, and performance results.
• Work closely with the OSB Performance Creative team to align priorities and share learnings.

Key Responsibilities

• Drive the Markets performance creative strategy across various channels.
• Build and maintain the Markets creative variation framework.
• Translate business objectives and fan insight into clear briefs for the internal creative team.
• Own the Markets testing agenda, defining learning goals and metrics.
• Run a high-velocity testing program across various creative aspects.
• Partner with Media and Analytics to track creative performance.
• Write concise test readouts and maintain a library of successful strategies.
• Identify performance territories and messaging opportunities.
• Support brand and full-funnel campaign briefs with performance requirements.
• Advise Brand and agency partners on creative execution.
• Source fan insights and platform trends for new angles.
• Contribute to creative insight sessions and brainstorms.
• Share performance learnings in GTM forums and monthly reviews.

What You'll Deliver in Six Months

• A Markets testing agenda and monthly testing cadence established within your first 30 days.
• A documented creative variation framework for Market.
• A shared testing and learnings rhythm with the OSB Performance Creative team.
• A steady flow of briefs, tests, and written readouts.
• A learnings library and handover documentation for continued progress.

How This Role Connects Across the Team

• Partner closely with the OSB Performance Creative team on shared moments and audiences.
• Collaborate with the internal producer to align briefs and content calendars.
• Work with the Creative Studio and Integrated Marketing for high-quality output.
• Embed performance best practices into campaigns with Brand and Integrated Marketing.
• Define success measures with Media, Analytics, and CRM.
• Collaborate with the affiliate team on UGC briefs.
• Ensure compliance with Legal, Compliance, and Creative Operations.

Qualifications

• 5+ years of experience in creative strategy, performance creative, or brand strategy.
• Portfolio demonstrating hook-led, insight-driven creative and performance results.
• Strong knowledge of platform-native creative across various social media platforms.
• Hands-on experience running creative testing programs.
• Strong analytical skills to read performance data and translate it into recommendations.
• Excellent storytelling and writing skills.
• Experience working across matrixed teams and influencing work.
• Able to ramp quickly and deliver within a fixed-term engagement.
• Willingness to travel occasionally for team meetings and events.

Salary Range

$70 — $80 USD

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