[Hiring] Senior Manager of Digital Marketing & Engagement @NATIONAL DOWN SYNDROME SOCIETY

Role Description

The Senior Manager of Digital Marketing & Engagement is responsible for supporting NDSS' digital marketing and leading audience engagement strategies with a focus on the website. This role oversees the organization's website, email marketing, paid media, digital analytics, and audience growth initiatives while supporting organization-wide marketing priorities.

Essential Functions and Responsibilities

• Manage paid campaigns, including Google Ads, and SEO/AEO/GEO strategies.
• Familiarity with AI technologies and a willingness to stay current as the digital landscape continues to evolve.
• Oversee NDSS' website strategy, governance, budget, and continuous improvement.
• Design and implement NDSS’ email marketing and automation strategy.
• Ensure consistency of brand, messaging, and visual identity across websites and email.
• Support the development and execution of the organization-wide communications and marketing plan(s).
• Partner with departments to identify, evaluate, and prioritize digital opportunities.
• Monitor engagement, analyze trends, and adjust strategies accordingly.
• Lead the development and optimization of website, email, and paid media strategies to support organizational goals including UX and UI.
• Establish and monitor digital performance metrics and provide reports and recommendations based on audience engagement data.
• Manage digital consultants and vendors supporting web, email, advertising, and related initiatives.
• Supervise the Digital Engagement Coordinator and guide digital production and implementation activities.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 6+ years of experience in marketing and communications, preferably in a nonprofit, education, or mission-driven organization.
• Demonstrated success managing campaigns across digital, print, and multimedia platforms.
• Supervisory experience with the ability to manage and motivate staff and meet deadlines.

Knowledge, Skills & Abilities

• Exceptional written, verbal, and visual communication skills.
• Strong organizational and time management skills.
• Demonstrated experience with website and SEO/AEO/GEO.
• Proven ability to design and execute integrated campaigns that achieve measurable results.
• Proficiency with marketing and communications platforms.
• Knowledge of tracking and monitoring systems like GA4.
• Ability to manage multiple projects quickly, simultaneously, and meet deadlines.
• Familiarity with Drupal, WordPress, and other content management systems.
• Strong attention to detail and brand consistency.
• Experience with website accessibility standards and tools.
• Familiarity with CRMs and email marketing tools such as Virtuous, Salesforce, or Campaign Monitor.
• Ability to work in a fast-paced environment, strong willingness to initiate deadlines and time frames for assignments, and follow up on all delegated activities.
• Knowledge using Asana or other project management tools.
• Proven experience in digital marketing campaigns and implementation.
• Experience with a broad range of digital marketing, communications, and fundraising strategies.
• Must be self-motivated and possess the ability to work well both independently and within a team.

Benefits

• Fully competitive employee benefits package including medical, dental, and vision insurance.
• LTD, STD, and Group Life insurance.
• 403(b) retirement plan with a safe-harbor match.
• Flexible time off and paid holidays.