[Hiring] Digital Marketing Manager @Array

Role Description

As a Digital Marketing Manager at Array, you will be our in-house performance marketing engine — you do what a full-service agency would do, except you sit inside the GTM team, know our verticals, and are accountable to pipeline. This role reports to the Head of Marketing.

You’re the person in the ad platforms, in the CMS, in the analytics. Every program you run has a goal attached: net new customers, retention, or land-and-expand. If it can’t be tied to one of those, it doesn’t run.

• Paid media — strategy and execution.
• Own Google Ads and LinkedIn end to end: account structure, budgets, bids, audiences, creative testing, and performance.
• Targeting aligned to our Tier 1/Tier 2 must-get accounts and five verticals.
• SEO and AI search — Build our organic program from a standing start: technical foundation, on-page work, keyword strategy mapped by vertical, and optimizing for how buyers actually search now.
• You write the briefs; content production supports you.
• Top-of-funnel demand — Own the programs that fill the top of the funnel: search and social capture, content syndication, retargeting, and the paid layer under our ABM motion into must-get accounts.
• Landing pages and conversion — Own the conversion layer of the site: landing pages, A/B testing, form and funnel optimization, and our Qualified chatbot.
• Measurement — Own tracking and reporting for everything above: UTM discipline, Salesforce campaign hygiene, and a pipeline-by-channel view.
• Work in the platforms daily. No vendor sits between you and the data.
• Report digital’s contribution to pipeline by vertical, in the same terms sales uses.
• Cut spend on programs that aren’t working, including the ones you built.
• Act on what you find the same week when able — a new audience, a rebuilt page, a tracking fix.
• Maintain a habit of using AI tools to think, build, and ship faster.

Qualifications

• 5+ years running performance marketing hands-on for B2B, with real budget ownership.
• Agency background is strongly welcome; you’ve run multiple client accounts.
• Platform fluency: Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, and a CRM/MAP stack.
• Real SEO chops: you can run a technical audit, brief content, and explain search visibility.
• CRO experience with testing frameworks.
• A pipeline-first mindset: you talk in opportunities and revenue influenced.
• Strong project management and communication skills.
• Comfort as a team of one with agency-sized scope.
• A belief that AI is reshaping work.

Requirements

• Fintech experience or selling into financial institutions (nice to have).
• ABM platform experience and tiered account strategy (nice to have).
• Experience marketing embedded/API products or private label offerings (nice to have).
• Background in growth, social, or partner marketing alongside paid (nice to have).
• Experience with behavioral and intent data for targeting (nice to have).
• Enough design/creative sense to brief ad creative well (nice to have).

Benefits

• Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents.
• Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend.
• 100% 401k match up to 4% with immediate vesting.
• Generous and competitive parental leave for all parents.
• $1,000 desk setup subsidy to set-up your unique remote office.
• $100/month to subsidize wifi/cell phone expenses.
• Summer Fridays (half-day Fridays) typically from late May to the end of August.
• Commuter benefits for those who choose to go into our New York City or San Francisco office spaces.