[Hiring] Senior Manager, Nymbus Marketing @Nymbus, Inc.

Role Description

Nymbus does not sell into a mass market. Our buyers are executive leadership and boards of banks and credit unions, a finite, largely nameable list of executives who do not make vendor decisions on a hunch. Winning in this market comes from building trust, proof, and nurturing centers of influence.

The Senior Manager Nymbus Marketing owns the points of influence that actually move this buyer with a primary focus on:

• Analyst and consultant relations
• PR and industry press
• Account-based marketing to a named target list

This is an adaptive marketing role by design; Nymbus’s marketing team is nimble, our strategy shifts as we learn, and this person needs to move fluidly across channels rather than defend a single lane. Reporting to the Chief Strategy & Marketing Officer, you’ll also manage our Events Manager, since peer conferences and roundtables are one of the highest-trust channels we have.

Objectives of the Role

• Build and run a regular analyst and consultant briefing cadence with the firm’s bank and credit union leadership and key decision-makers.
• Direct external communications and industry press relations, ensuring Nymbus is credibly positioned in the specific trade publications that influence our target buyers.
• Build a named-account marketing engine tied directly to Sales’ target list, reinforced by customer and peer advocacy and a clear product narrative.
• Translate our modern banking platform capability in partnership with Product, ensuring comfort in product marketing efforts and acting as an advocate for how our products are positioned to the market through focused campaigns.
• Establish and oversee a marketing technology architecture tailored to a high-value, relationship-centric, named-account lead generation strategy.

Essential Job Functions/Responsibilities

Analyst & Consultant Relations

• Own relationships with the analysts and consultants bank and credit union boards actually consult before a vendor decision.
• Build and run a regular briefing cadence; prepare executive briefing and marketing materials with the CSMO and CEO.
• Lead industry rankings, evaluations, and award submissions as a standing quarterly priority, not an ad hoc task.
• Track and report on how analyst sentiment and coverage evolve as a leading indicator for the business.
• Regularly audit marketing content for accuracy and relevance, and close content gaps.

PR, Communications & Industry Press

• Own external communications strategy, with a focus on the trade press our buyers actually read.
• Draft press releases, executive communications, and customer announcements.
• Build direct relationships with the reporters and editors who cover bank/CU technology.
• Collaborate with the Product team to define the product marketing narrative and competitive landscape for our modern banking platform.
• Support crisis communications when necessary.

Account-Based & Named-Account Marketing

• Build and run marketing programs and campaigns against Nymbus's named target list.
• Maintain working knowledge of a meaningful share of target accounts by name and context.
• Partner with Sales to identify what a specific target account's CEO or board needs to see or hear to move forward.
• Collaboration with Client Partnership and Sales to build reference and advocacy programs.
• Design pre- and post-event campaign activations for peer conferences and roundtables.

Marketing Operations & Team Leadership

• Own day-to-day management of a marketing budget, with CSMO sign-off above an agreed threshold.
• Coordinate agency and freelance partners.
• Select, build, and maintain the marketing technology stack appropriate to a named-account model.
• Track, measure, and report on marketing performance across all channels and initiatives.
• Lead and develop the Events Manager; ensure conferences, roundtables, and peer events are run as trust-building tools.
• Improve marketing workflows and operating rhythms as the team grows.

AI-Driven Innovation

• Integrate AI tools actively into strategic planning and daily workflow.
• Champion new platform capabilities and automation opportunities.
• Share learnings and continuously raise the bar for how the team uses AI.

Qualifications

• 5 to 8 years of B2B marketing experience in a regulated, relationship-driven, or long-sales-cycle market.
• Demonstrated ownership of analyst relations and/or industry press relationships.
• Account-based marketing experience against a defined, named target list.
• Comfort operating as a generalist, willing to shift focus across functions.
• Strong executive communication skills, comfortable drafting for an executive audience.
• Comfortable selecting and standing up marketing technology from scratch or reconfiguring an existing stack.
• Cross-functional fluency working with Sales, Product, and Executive Leadership.
• Experience marketing to bank or credit union executives is a plus.
• Familiarity with AI/agentic tools for content and marketing production is a plus.
• Prior experience managing at least one direct report is a plus.

Salary & Benefits

• $110,000 - $125,000 Annual Salary
• Annual Cash Bonus and Equity Options commensurate with the role level and experience
• 100% Remote
• 401(k) plan
• Insurance - Health, Dental and Vision
• Paid Time Off