Role Description
The Senior Manager, MarTech Ecosystem Lead is responsible for the technology ownership, performance, and continuous evolution of the MarTech content ecosystem, with a focus on:
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Content Authoring
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Digital Asset Management (DAM)
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Medical/Legal/Regulatory (MLR)
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Integrations
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Supporting capabilities
Working closely with Commercial Marketing and Commercial IT leadership, this role translates business priorities into technology roadmaps and executable solutions while ensuring platforms operate as a connected, scalable ecosystem. The MarTech Ecosystem Lead drives strategic roadmaps, product delivery and maintenance, cross-platform alignment, vendor execution, and continuous improvement to maximize the value of MarTech investments.
Key responsibilities for this role include:
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Product Strategy & Business Partnership
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Serve as the primary Commercial IT partner to the Commercial Marketing product owner.
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Translate Commercial Marketing priorities and user needs into MarTech capabilities, priorities, and technology roadmaps.
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Manage the technology product roadmap and lifecycle.
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Provide technology guidance and recommendations to support product decisions, investments, and future capabilities.
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Product Delivery & Ecosystem Management
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Lead technology product management across prioritization, delivery, release, optimization, and ongoing lifecycle management.
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Ensure MarTech platforms operate as an integrated ecosystem.
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Coordinate cross-platform dependencies and partner with various technology teams.
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Drive effective management of product backlogs, releases, technical improvements, and platform enhancements.
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Platform Operations & Partner Management
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Drive platform health, integration performance, operational readiness, and continuous improvement.
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Establish consistent product governance, performance measures, and operating standards.
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Manage technology vendors, system integrators, and service providers.
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Coordinate internal and external technical resources to resolve issues.
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Value & Innovation
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Connect technology capabilities and investments to measurable outcomes.
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Track product performance, utilization, cost, and value.
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Support investment planning for platform enhancements, integrations, lifecycle needs, and innovation.
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Evaluate MarTech, AI, and automation opportunities.
Qualifications
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Bachelorβs degree required; advanced degree preferred.
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8-10 years of experience in Marketing technology, Commercial IT, digital platforms, or related functions.
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Experience with platforms such as Aprimo, Veeva Vault, enterprise content authoring solutions, and AI/automation capabilities is preferred.
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Commercial or Marketing experience and understanding of content operations, omnichannel, customer engagement, or sales and marketing processes strongly preferred.
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Experience with enterprise content and MarTech capabilities such as DAM, MLR, content authoring, CMS, CRM, omnichannel, and integrations; pharmaceutical or regulated industry experience preferred.
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Demonstrated experience managing technology products, cross-functional initiatives, vendors, system integrators, and competing priorities.
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Strong product management, analytical, financial, and problem-solving skills.
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Strong communication, stakeholder management, collaboration, and influencing skills across business and technology teams.
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Proficiency in speaking, comprehending, reading, and writing English is required.
Requirements
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Exact compensation may vary based on skills, experience, and location.
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The salary range for this position is: $95,000 - $193,000.
Benefits
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Competitive salaries
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Inclusive environment
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Opportunity to make an impact on the lives of others
Company Description
Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually.