[Hiring] Senior Manager, Lifecycle Marketing @SurveyMonkey

Role Description

Our Lifecycle Marketing team owns how customers experience SurveyMonkey after they sign up. We're looking for a senior Lifecycle Marketing leader to drive customer success from first activation through renewal and expansion by owning the team's strategy and day-to-day operations. You'll bring deep, hands-on expertise in the email channel — we run our lifecycle programs on Iterable, with HubSpot supporting prospect-facing engagement — and set a cohesive strategy across activation, retention, and expansion. As a leader, you will coach each owner's craft and partner closely with peer managers in Customer Advocacy and Customer Education to represent a cohesive, shared view of the customer journey. This role reports to the Director of Product and Lifecycle Marketing and manages the individual contributors who own Email Marketing and Customer Marketing.

What you’ll be working on

• Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey and shared KPIs.
• Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including their goal-setting, prioritization, and career growth.
• Own our email channel strategy in Iterable — segmentation, personalization, and a testing roadmap that raises the bar across every program the team ships — partnering with Marketing Operations, who handle build, send, and deliverability.
• Guide customer marketing programs (renewal, expansion, cross-sell) that drive deeper individual and team usage and investment across core and portfolio products.
• Partner closely with the peer leaders of Customer Advocacy and Customer Education so testimonials, reviews, and educational content flow into lifecycle programs, and lifecycle moments feed advocacy and education in return.
• Report on lifecycle performance to senior leadership, connecting program-level metrics to activation, retention, and expansion outcomes.
• Partner with Product, Marketing Operations, Data, Sales, and Customer Success to align lifecycle programs with product changes, commercial motions, and account health signals.
• Leverage AI where it makes sense to scale up and reach more people, while exerting strong editorial judgment and human-centered program development.

Qualifications

• 8+ years in lifecycle, CRM, or email marketing, including 3+ years directly managing individual-contributor marketers, ideally in SaaS.
• Deep, hands-on strategic experience with Iterable or a comparable ESP (e.g., Braze, Salesforce Marketing Cloud, Marketo), including experience running segmentation, personalization, and testing.
• A track record leading or closely partnering with customer marketing programs (renewal, upsell, cross-sell) tied to measurable revenue outcomes.
• A record of translating program and cohort data into a clear, prioritized lifecycle strategy for senior stakeholders.
• Experience partnering cross-functionally with peer teams like Customer Advocacy and Customer Education, plus Product, Data, Sales, and Customer Success, to ship aligned customer communications.

Requirements

• Familiarity with HubSpot (we use it for prospect-facing engagement).

Benefits

• Base pay ranges from CAD $129,200.00/year - $152,000.00/year depending on the geographic market and assuming a full-time schedule.
• Bonuses may also be offered as part of the total compensation package.
• Competitive benefits package including medical, dental, vision, life, and disability insurance.
• RRSP matching.
• Flexible spending & health savings account.
• Paid holidays and paid time off.
• Employee assistance program and other company benefits.