[Hiring] Senior Manager, Institutional Markets @TPR Education, LLC

Role Description

The Princeton Review/Tutor.com is seeking an innovative, strategic Senior Manager of Higher Education, Test Prep, Government, and Libraries Marketing (HED/TEST PREP/GOV/LIB) to lead high-impact initiatives that support the company’s growth over the next 3–5 years. This role is essential to advancing Tutor.com’s visibility and market share across colleges and universities, government agencies, public libraries, and adult test preparation programs.

Reporting to the Vice President of Institutional Marketing and Corporate Communications, the Senior Manager will collaborate closely with Sales, Customer Success, Product Development, and the Marketing team to develop and execute data-driven, integrated campaigns. The ideal candidate combines strategic vision with executional excellence and demonstrates deep understanding of the needs of adult learners, institutional procurement processes, and the Higher Ed, Government, and Library landscapes.

What You'll Do

• Strategic Leadership & Cross-Functional Collaboration
  • Develop and lead the company’s HED/TEST PREP/GOV/LIB marketing strategy.
  • Own all planning, execution, and reporting for marketing initiatives.
  • Partner with the Marketing team to design integrated, data-driven campaigns.
• Market Research & Marketing Intelligence
  • Research institutional market trends, buyer needs, customer behavior, and competitive dynamics.
  • Leverage marketing intelligence to shape messaging and develop high-impact campaigns.
  • Stay informed on emerging needs of adult learners and sector-specific challenges.
  • Track and analyze relevant data to evaluate campaign effectiveness.
• Campaign Development & Content Creation
  • Develop targeted outreach strategies using analytics to refine segmentation.
  • Collaborate with Creative Services to develop compelling assets and messaging.
  • Direct the development of webinars, virtual events, and thought leadership pieces.
• Events Strategy & Execution
  • Lead the strategic approach for conferences and trade shows.
  • Collect and analyze event performance data to assess ROI.
• Team & Project Management
  • Work collaboratively across the Marketing team to foster a culture of innovation.
  • Develop initiatives to engage target stakeholders through high-impact content.
  • Manage complex marketing projects, ensuring timely delivery and high-quality execution.

Qualifications

• 5+ years of relevant professional experience in higher education or ed tech marketing.
• Strong record of developing and executing high-impact campaigns.
• Knowledge of the higher ed, test prep, government, and library landscapes.
• Skilled in market research and marketing intelligence.
• Bachelor’s degree and 5+ years of experience.
• Exceptional communicator and storyteller.
• Organized, deadline-oriented, and comfortable managing multiple complex projects.
• Growth mindset, continuously seeking to learn and innovate.

Requirements

• Systems thinker and strategic marketer.
• Skilled at building efficient processes that support marketing operations.
• Excel at cross-functional collaboration.
• Data-driven marketer who uses analytics and ROI metrics to guide decisions.
• Balance strategic thinking with hands-on execution.
• Collaborative and inclusive work style.

Benefits

• Competitive salary which commensurates with experience and skills.
• US Pay Range: $82,000 — $100,000 USD.