Role Description
The Senior Manager, Global Partner & Ecosystem Marketing is responsible for developing and executing global partner marketing programs that support strategic alliances and corporate growth objectives. This role works closely with partner marketing counterparts, regional field marketing teams, Product Marketing, Sales, and the Global Partner Organization to deliver integrated campaigns, partner engagement programs, and measurable pipeline impact across global markets.
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Develop and execute the global partner marketing plans, balancing strategic planning with hands-on execution to support established business priorities, strategic partnerships, and regional growth objectives.
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Manage joint go-to-market programs across consulting partners, systems integrators, hyperscalers, VARs, and strategic technology partners.
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Build strong working relationships and lead through influence across Marketing, Sales, and the Global Partner organization to deliver integrated go-to-market programs.
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Create scalable campaign frameworks, messaging, assets, and activation toolkits that support consistent execution across regions.
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Coordinate execution across regional Field Marketing, Demand Generation, ABM, Events, Communications, Customer Marketing, and Sales teams.
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Manage partner planning, campaign execution, MDF investments, partner tiering activities, and marketing standards to drive consistency and scalability across the ecosystem.
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Monitor and optimize program performance through dashboards, attribution, reporting, and communicate program performance, including partner-influenced pipeline, engagement metrics, and marketing effectiveness.
Qualifications
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Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
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7-10 years of progressive B2B enterprise technology marketing experience, including partner, alliance, ecosystem, field, or integrated marketing experience.
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Experience managing complex global marketing programs involving multiple partners, regions, and cross-functional stakeholders.
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Strong understanding of the enterprise technology ecosystem and partner go-to-market models.
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Experience developing integrated campaigns, executive engagement programs, thought leadership initiatives, and partner-supported demand generation programs.
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Strong project management, stakeholder management, and budget management capabilities.
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Excellent communication, collaboration, and influencing skills within a matrixed environment.
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Experience in enterprise software, SaaS, supply chain technology, or a similarly complex B2B technology environment is preferred.
Benefits
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Flexible vacation and Kinaxis Days (company-wide days off)
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Flexible work options
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Physical and mental well-being programs
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Regularly scheduled virtual fitness classes
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Mentorship programs, training, and career development
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Recognition programs and referral rewards
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Hackathons