[Hiring] Senior Manager, GEO Strategy & AI Search Activation @Kaplan

Role Description

The Senior Manager, GEO Strategy & AI Search Activation provides strategic vision, technical leadership, and off-page activation to maximize visibility across Generative Engine Optimization (GEO) and AI search platforms. This role supports higher education university clients and Kaplan test prep and professional education product lines.

• Formulate, deploy, and manage forward-thinking Generative Engine Optimization (GEO) and off-page search strategies.
• Build programmatic GEO authority across core academic and professional verticals.
• Operationalize a multi-tiered publisher engagement model.
• Conduct sentiment audits across influential third-party websites.
• Monitor, analyze, and report on AI performance metrics.
• Identify and execute opportunities to incorporate foundational SEO and content marketing best practices.
• Partner with internal Content Marketing teams to optimize existing pages.
• Serve as an authoritative GEO champion across the organization.
• Strategically utilize AI tools, prompts, and automated workflows.

Qualifications

• Bachelor’s Degree with a focus in Marketing, Communications, Information Technology, Computer Science, or a related discipline.
• Minimum of 6 years of experience managing organic search (SEO), digital outreach, or content marketing strategies.
• Deep familiarity with the emerging landscape of generative search and Large Language Model (LLM) retrieval mechanics.
• Strong grounding in core organic search methodologies.
• Advanced proficiency with enterprise search and AI tracking platforms.
• Proven track record of securing brand mentions and high-authority citations.
• Exceptional communication, stakeholder management, and critical thinking skills.

Requirements

• Experience in the higher education or test prep/professional licensure industries.
• Functional understanding of core technical SEO elements.

Benefits

• Remote work provides a flexible work/life balance.
• Comprehensive Retirement Package with an 8-10% annual company contribution based on tenure.
• Tuition assistance and substantial discounts for employees and close family members.
• Comprehensive health benefits starting on day 1 of employment.
• Generous Paid Time Off including holidays, vacation, personal, sick paid time-off, plus one volunteer day and one diversity and inclusion day.