[Hiring] Senior Manager, Field Events & Marketing @ServiceTitan

Role Description

ServiceTitan is seeking a Sr. Manager, Field Events & Marketing to build and lead our net-new field event strategy. Reporting to the Director of Events, the Sr. Manager will design and execute a field events program that generates top-of-funnel pipeline, while continuing to strengthen the customer and late-stage-pipeline events our team is known for.

• Build and own our field marketing strategy, defining event formats, target segments, and success metrics for a top-of-funnel program that attracts prospects who are not yet in our pipeline.
• Design the outreach strategy and event experience that gets new prospects to actually show up, from invite messaging and channel mix to the on-site experience itself.
• Apply account-based marketing principles to identify, prioritize, and engage target accounts.
• Build and run testing and optimization frameworks for outreach and event formats.
• Partner with and influence sales leadership across regions.
• Lead the full lifecycle of field events, from strategy and budget through onsite execution and post-event pipeline reporting.
• Design a repeatable playbook, including event formats, invite strategies, sales enablement kits, and follow-up cadences.
• Manage and mentor event planners and coordinators who support execution.
• Measure and report on event performance against pipeline and revenue goals.
• Collaborate cross-functionally with various teams to ensure field events reinforce broader campaign strategy and messaging.

Qualifications

• Bachelor's degree or higher in Marketing or a related field.
• 12+ years of total experience in marketing and events, with 5+ years of deep expertise in sales-driven field events.
• A proven track record of building a field marketing program from the ground up, ideally at a high-growth SaaS company.
• A proven track record of designing outreach and event experiences that draw net-new prospects to attend.
• Strong fluency in account-based marketing (ABM).
• Experience managing significant program budgets (e.g., $1M+ annually).
• Strong leadership and influence skills.
• Direct experience managing and mentoring a team of event planners or coordinators.
• Strategic thinking paired with hands-on execution.
• A deep understanding of SaaS sales cycles and buyer personas relevant to our audience.
• Strong analytical rigor, with experience owning pipeline and ROI metrics.
• Exceptional communication skills and a collaborative approach.
• Comfortable operating in a fast-paced, high-growth environment.
• Willingness to engage in physical tasks typical of event roles.

Requirements

• Ability to travel up to 25% annually.
• Some work on weekends or after hours as needed.

Benefits

• Flexible time off with ample learning and development opportunities.
• Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents).
• Parental leave and support, up to $20k in fertility services.
• Free breast milk shipping through Maven Milk.
• Pet insurance, legal advisory services, financial planning tools, and more.