[Hiring] Senior Manager, Demand Generation @ezCater, Inc

Role Description

The Senior Manager, Demand Generation is a strategic, data-driven and hands-on marketer who will lead our efforts in finding and acquiring new restaurant brands and locations for the ezCater Marketplace. This role will sit in our Supply Marketing team and be instrumental in designing, executing, and optimizing integrated marketing programs that engage restaurant brands and drive measurable impact.

• Develop and own the demand generation strategy to drive inbound SMB leads (independent restaurants and franchisees) and win and expand top restaurant brands
• Plan and execute multi-channel acquisition campaigns including paid media, content syndication, SEO, and webinars
• Build decision maker targeting lists and collaborative go-to-market strategies to support outbound sales efforts
• Analyze campaign performance, pipeline contribution, and ROI to inform future planning and optimize spend
• Partner with marketing and sales operations to improve data quality and support CRM migration
• Manage marketing automation, CRM integration and marketing-enabled sales sequences to drive more effective and measurable sales outcomes
• Partner with product marketing to ensure campaigns align with ICP and persona messaging, product launches, and go-to-market priorities
• Own the demand generation calendar and pipeline forecasts, communicating progress and insights to key stakeholders
• Partner with our content and creative teams to create messaging that attracts and converts buyers across the acquisition funnel, using lead nurture strategies to serve content to the right audience at the right time

Qualifications

• 8+ years of experience in marketing, with success building and scaling B2B marketing programs
• Experience with Hubspot and Salesforce and marketing to the restaurant industry is a plus
• Proven track record of driving measurable qualified lead volume and pipeline
• Strong leadership experience, including managing people and cross-functional initiatives
• Analytical mindset with the ability to turn data into actionable insights
• Excellent communication, project management, and stakeholder collaboration skills
• A “figure it out” mentality that drives you to take ownership in the face of ambiguity

Requirements

• The national cash compensation range for this role is $148,000 - $209,000 per year
• Final offer amounts are determined by multiple factors, including prior experience, expertise and region
• This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance)

Benefits

• Market competitive salary
• Stock options that you’ll help make worth a lot
• 12 paid holidays
• Flexible PTO
• 401K with ezCater match
• Health/dental/FSA
• Long-term disability insurance
• Mental health and family planning resources
• Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office
• A tremendous amount of responsibility and autonomy
• Wicked awesome co-workers
• Relish (and many more goodies) when you’re in our office
• Knowing that you helped transform the food for work space