[Hiring] Senior Manager, Content Marketing @FICO

Role Description

myFICO is FICO's consumer division that empowers people to improve their financial health through credit-information products available via myFICO.com and mobile apps. As a Content Marketing Manager on this team, you'll own the full content strategy and execution across multiple channels.

• Develop and execute a content strategy aligned to business goals and target audience needs across the customer journey.
• Write, edit, and publish long-form articles, blog posts, whitepapers, landing pages, email copy, and social content focused on financial services topics.
• Develop a network of writers to provide content, sourcing, managing, and reviewing/editing contract work.
• Apply SEO & AIO best practices across all content — keyword research, on-page optimization, internal linking, and structured data.
• Own the editorial calendar and ensure consistent, on-brand publishing cadence.
• Collaborate with subject matter experts, compliance, and design to produce accurate, polished content.
• Work with corporate PR and Comms teams to further boost the content through earned media channels.
• Track and report on content performance (traffic, rankings, engagement, pipeline influence) and use data to inform future content decisions.
• Identify content gaps and proactively pitch new ideas that address audience needs and business priorities.
• Develop channel forecasts and identify trends, areas of improvement, and growth opportunities based on industry trends, technological advancements, attribution tracking, and regulatory changes impacting marketing programs.
• Foster an environment of constant innovation and experimentation by championing A/B testing, exploring new formats, and piloting conversion strategies.

Qualifications

• Content experience in consumer facing (B2C) organization, with a meaningful portion in consumer financial services.
• Editorial background — ability to write clearly and concisely, edit others' work without losing their voice.
• Demonstrated SEO and AIO expertise: experience with keyword research and optimizing content for search.
• Comfort working independently in a fast-paced environment.
• Proficiency with SEO tools (e.g., Semrush, Ahrefs, Google Search Console) and content management systems.
• Experience using analytics to measure content effectiveness and optimize programs over time.
• Familiarity with financial services compliance and regulatory considerations.
• A portfolio of published financial services content that demonstrates range and quality.
• Proven growth mindset, data driven and highly creative.
• Results oriented, metrics driven and continuously seeking improvement of marketing efforts.
• Excellent communication and interpersonal skills.

Benefits

• An inclusive culture strongly reflecting our core values.
• The opportunity to make an impact and develop professionally.
• Highly competitive compensation, benefits and rewards programs.
• An engaging, people-first work environment offering work/life balance.
• The targeted base pay range for this role is: $105,000 to $165,000.