[Hiring] Senior Manager, Content & Community Marketing @Headway

Role Description

As Senior Manager, Provider Community & Content Marketing, you'll build that community from the ground up: the strategy, the channels, the programming, the events, and the advocate infrastructure that turns a large network into a place where providers feel like they genuinely belong to something.

What makes this role distinctive is how we think about content and community together. We believe they're the same engine — great content makes a community feel educated and inspired, and a thriving community unlocks richer, more authentic content. When the flywheel works, providers feel more connected to Headway, and Headway's marketing gets more credible because it comes from real provider voices. You'll build both sides of that loop — and make sure what happens inside the community shows up in how Headway grows.

You Will:

• Build and define the program – Own the full provider community strategy: define what “community” means at Headway, what it should feel like, what it delivers to providers and how it maps to our goals.
• Design the full member journey – from newly onboarded provider to active community participant to champion to public advocate – and build the programs, milestones and recognition structures that move providers along that arc.
• Find where providers want to engage – establish the right mix of community channels, events and experiences based on where providers already go and where conversations are most valuable for Headway to own – evaluate what we’ve built, what’s working and what should evolve.
• Develop the content and programming strategy for each channel – the topics, formats, voices and cadences that make providers feel educated, inspired and connected.
• Day-to-day management of all community channels – moderate conversations, surface great contributions, carry provider feedback to the right internal owners and create the conditions where participation feels worthwhile.
• Build a system that identifies true brand champions from participants, and engages them as part of our first ambassador program - that makes top contributors feel seen, celebrated and personally invested in Headway’s success.
• Harness the power of our brand champions to build a social proof engine, a scalable, systematic process for capturing provider stories, video testimonials, written case studies – and working closely with cross functional partners to amplify across marketing channels, sales motions, etc.
• Measure constantly: track what drives engagement depth vs. passive consumption, and reallocate toward the content and channels that move providers from audience to participant.

Qualifications

• You've built and scaled a digital community with business results to show for it — not just engagement metrics, but outcomes.
• You've designed and produced events (in-person and virtual) that created genuine belonging and loyalty, not just attendance.
• You've stood up an ambassador or advocacy program and can speak to how you converted fans into advocates and advocates into a growth channel.
• You think of community as a relationship engine and hold yourself accountable to business outcomes, not vanity metrics.
• You believe content and community belong together — and you have strong opinions about format, channel fit, and what's worth a busy professional's time.

Requirements

• The expected base pay range for this position is $180,000 - $225,000 based on a variety of factors including qualifications, experience, and geographic location.

Benefits

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-home stipend
• Therapy reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility reimbursement and membership
• 13 paid holidays + company holiday break
• Flexible PTO
• EAP
• Training and professional development