[Hiring] Senior Manager, Audience GTM @ServiceTitan

Role Description

We're looking for a Senior Manager, Property Care & Pest Go-to-Market to own how we bring our products to market and fill the pipeline that drives revenue. This role sits at the intersection of Marketing, Sales, and Product, setting go-to-market strategy, owning the full-funnel demand generation motion, and driving the inbound pipeline.

What you'll do:

• Go-to-Market Strategy
  • Own and evolve the go-to-market strategy for the ServiceTitan FieldRoutes and Property Care products, aligning positioning, target audience, and launch plans across Marketing, Sales, and Product.
  • Own product marketing and positioning, partnering with Product Management to translate roadmap input into go-to-market plans with clear owners, timing, and success metrics.
  • Set the cadence and framework for launches, campaigns, and market or segment expansion.
• Full-Funnel Demand Generation Strategy
  • Own the demand generation strategy end-to-end, from top-of-funnel awareness through lead and opportunity creation.
  • Build and manage the pipeline plan and demand gen budget against revenue targets, forecasting and reporting on funnel performance.
  • Influence the channel and program mix, in partnership with the in-house teams that run paid media, content, email, SEO/GEO, web, and social, to improve pipeline efficiency and lead quality.
• Inbound Pipeline Generation
  • Own inbound pipeline generation as a core KPI, setting targets and building the campaigns, content, offers, and nurture programs that drive qualified inbound volume.
  • Partner with RevOps on lead scoring, routing, and SLAs so inbound leads convert efficiently.
  • Monitor and report on inbound funnel health (volume, conversion, velocity) and course-correct in-quarter.
  • Report pipeline and inbound performance to senior leadership on a regular cadence.
• Cross-Functional Partnership
  • Work day-to-day with the Demand Generation channel teams, paid media, content, email, SEO/GEO, web, and social, to brief, prioritize, and align programs to the GTM and pipeline plan.
  • Partner with Sales leadership on pipeline coverage, lead quality feedback, and campaign-to-close alignment.
  • Partner with Product on launch timing, feature positioning, and beta or early-access programs.
  • Partner with RevOps on funnel definitions, attribution, forecasting, and the systems and process that support demand gen reporting.

Qualifications

• 3-5 years in demand generation, growth marketing, or go-to-market roles, including experience owning full-funnel strategy and pipeline targets, ideally in B2B SaaS.
• A track record of building and scaling inbound pipeline programs and hitting pipeline or revenue targets.
• Experience leading go-to-market strategy and product launches in partnership with Sales and Product.
• Strong cross-functional leadership, able to align and drive execution across channel teams, Sales, Product, and RevOps without direct authority over all of them.
• Strong communication and executive presence to report results to leadership.
• Fluency with funnel metrics and attribution, and comfort building and defending a pipeline plan with data.
• Experience managing or mentoring people, or leading cross-functional pods, is a plus.

Requirements

• Experience marketing to or working within recurring, subscription-style home and field services verticals, pest control, lawn care, or pool and spa is a strong plus.
• Familiarity with vertical SaaS or field service management software.

Benefits

• Flextime, recognition, and support for autonomous work.
• Flexible time off with ample learning and development opportunities to continue growing your career.
• Comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events.
• Great work is rewarded through Bonusly, peer-nominated awards, and more.
• Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical.
• Parental leave and support, up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement.
• On-demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.