[Hiring] Senior Manager, Affiliate @Silk Commerce

Role Description

Overcast Digital is looking for a Senior Manager to help lead our affiliate creator function. This person will help manage a team of Brand Creator Associates (BCAs) and contribute to a portfolio of complex client accounts. This is a hands-on leadership role for someone who wants both people management and direct client management, sitting at the intersection of affiliate strategy and execution.

• Manage a team of BCAs day-to-day: 1:1s, output review, turnaround and quality standards, coaching, and development conversations, partnering with Account Directors and Director of Creator Partnerships on performance feedback.
• Own a portfolio of accounts as the senior affiliate lead: joining calls, directing strategy, and approving creative briefs.
• Lead onboarding for new clients and brands launching onto affiliate, building the initial creator pipeline, setting outreach strategy, and standing up sampling logistics, then transitioning oversight as the account stabilizes and the assigned BCA ramps.
• Partner on affiliate systems and tooling (Cruva and similar), surfacing friction from the execution level and piloting process changes at the BCA level.
• Coordinate with the Creator Management team on the weekly creator tracking handoff and standard-to-VIP creator graduation trigger.
• Partner with Account Managers and Account Directors on brief creation, campaign alignment, and marketing calendar coordination.

Qualifications

• 5+ years of affiliate or influencer marketing experience, including 3+ years in an agency setting (or equivalent multi-brand in-house).
• 1–3 years team management — coaching, running 1:1s, and co-owning performance conversations, not just overseeing freelance creators.
• Experience as the client-facing strategic lead on accounts — owning account strategy and direction, presenting performance data, and leading calls with confidence, not just executing against a brief.
• Experience partnering cross-functionally with Account Directors, Account Managers, and junior-level team members.
• Strong analytical instincts — able to go beyond reporting metrics to identify what's actually driving creator and content performance.
• Highly organized and detail-oriented, able to manage multiple accounts and priorities simultaneously without dropping the ball.

Requirements

• TikTok Shop affiliate marketing experience (strategy or execution).
• TikTok Live Shopping experience.
• Experience with Cruva, Euka, or similar affiliate/creator outreach platforms.
• Deep beauty or skincare category experience.
• Additional category experience in CPG, lifestyle, or fashion.
• Strong understanding of storytelling and content, and its direct impact on consumer purchasing behavior.

Benefits

• Full-Time
• $90,000 - $110,000 based on experience
• 401(k)
• Health Insurance
• Flexible PTO
• Flexible Work Hours