[Hiring] Senior Lead GTM Growth Platforms @Lumen Technologies

Role Description

The Sr. Lead, GTM Growth Platforms is a critical role within Lumen’s new Integrated Demand & GTM team, reporting directly to the Sr. Director, Integrated Demand & GTM. This individual will bring together business priorities, targeting logic, and operational requirements to develop the data and tooling capabilities needed to enable marketing and GTM motions that drive measurable outcomes at scale.

This role defines and delivers the data and technical capabilities that power Lumen’s GTM growth strategy, including next-best-action recommendations, digital growth opportunities, and future AI-enabled GTM capabilities. Working across Marketing, Revenue, Product, and Marketing Operations teams, this individual will translate business opportunities into scalable data and technical solutions that drive measurable customer and revenue outcomes.

This role requires a blend of strong data and technical expertise, proficiency with martech and CRM systems, enterprise architecture thinking, analytical rigor, leadership skills, and business acumen. We are looking for a proactive, idea-driven individual who thrives on building new capabilities from the ground up, anticipates what's next for their domain and the team, and adapts quickly and flexibly as business priorities evolve.

Main Responsibilities

• Collaborate closely with members of the Integrated Demand and GTM team as well as cross-functional stakeholders to gather requirements, design, and activate priority data and tooling capabilities to scale growth priorities.
• Lead technical requirements and development for customer growth tooling, including a next-best-action engine as well as integrated demand and GTM capabilities.
• Develop a reliable tracking system that establishes how GTM growth strategies and demand connect across the marketing funnel, and ensure the data, metrics, and insights are in place to drive continuous improvement.
• Proactively identify new opportunities to support further integration of demand gen and GTM systems, and digital-first growth motions through technical tooling and automation.
• Balance business objectives, customer needs, technical and data feasibility, and operational requirements to deliver scalable, impactful tooling and technical GTM solutions.
• Analyze existing demand gen and GTM operations to identify technical and data blockers, bottlenecks, and inefficiencies and actively problem-solve to mitigate these blockers.
• Act as a liaison between technical and non-technical teams to drive clarity and alignment across the customer GTM and product adoption process, with an emphasis on building on the work of other teams and integrating GTM and Product Adoption team’s outputs for optimal activation.
• Collaborate with business and technology leaders to align marketing, product, and revenue objectives.
• Support and provide feedback around customer targeting, growth opportunity identification, propensity modeling, and customer lifecycle analysis to inform and drive the Integrated Demand and GTM function.
• Interface with leadership and act as a sounding board for improvements around GTM tooling.
• Translate GTM opportunities into technical solutions and scalable tooling that supports customer growth capabilities.
• Perform additional duties as required by the business.

Qualifications

• Bachelor’s degree and 6+ years of relevant experience in technical product management, technical program management, GTM and/or marketing technology, data and analytics, sales technology, or related disciplines.
• Proven experience translating complex business objectives into scalable data and/or technical solutions and tooling.
• Highly proactive individual who can independently assess, structure, and execute on ambiguous problem domains and drive to outcomes.
• Strong understanding of enterprise data ecosystems/sources, dashboards and analytics tooling (or related), commercial strategy, enterprise product management, product marketing, and sales enablement.
• Strong verbal and written communication skills, including strong presentation abilities at all levels within an organization.
• Excellent collaboration and effective listening skills.
• Strong attention to detail and superior organizational skills.
• Embraces a growth mindset and values contributing to a high-performing, supportive, and people-first team culture.

Preferred Qualifications

• MBA or other relevant advanced degree.
• Experience with martech, CRM tools, and enterprise data architecture.
• Proficiency with and enthusiasm for AI technology.
• Telecommunications, SaaS, Cloud, or enterprise technology industry experience preferred.

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

• $105,786 - $141,047 in these states: AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, WY
• $111,074 - $148,099 in these states: CO, HI, MI, MN, NC, NH, NV, OR, RI
• $116,364 - $155,152 in these states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, WA

Benefits

• Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.