[Hiring] Senior Integrated Marketing Manager @Babylist

Role Description

This is a new role that owns integrated go-to-market strategy for every Wishlist moment: feature launches, seasonal pushes, and campaign activity tied to Registry/Wishlist.

• You’ll own user research, market sizing, and journey mapping, becoming the expert on the wishlist user.
• You'll direct the editorial and content work needed to bring each plan to life.
• You report to the Director, Customer Marketing, and hand finished plans straight to Brand & Creative, Growth channels, and Corporate Communications for execution.
• This role exists because Wishlist is a core feature driving LTV growth, and needs a single owner focused on the user journey.
• This role will create a single point of partnership across product and marketing to enable faster and more cohesive go-to-market ways of working.

Qualifications

• Worked in an Integrated Marketing role in a Senior role, leading through influence with proven success.
• User focused: Have taken UX, analytics, and custom research and built a marketing strategy for a product that appeals to this specific customer.
• Consumer marketing experience at scale: you've built plans that work across email, push, SMS, paid, and site at once.
• Product marketing background: you can turn a feature roadmap into a customer story and a sequencing plan without much hand-holding.
• A specific track record of driving business growth through cross-functional partnership.
• Comfortable directing editorial and content work without owning the creative function.
• Genuinely energized by ambiguity and lead with curiosity.
• You naturally reach for AI in your work.
• You can lead through influence.

Requirements

• Become the expert on the Babylist Wishlist user, understand motivations, needs, and wants inside and out of the product.
• Build the integrated GTM strategy for every Wishlist moment, in lockstep with the product squad's roadmap.
• Direct editorial and content needs for Wishlist, briefing Brand & Creative and Content/Social directly.
• Demonstrate a level of competency on what good creative looks like and how to measure its success.
• Create the internal playbook for this user and product, including competitive analysis, market opportunity and sizing.
• Hand finished GTM plans straight to execution centers; Brand & Creative, Growth channels, Corporate Communications.
• Own the customer marketing value proposition for Wishlist across every channel it touches.
• Drive measurable growth in Wishlist adoption; you're accountable for the number, not just the campaign activity around it.
• Report progress and blockers directly to the Sr. Director, Customer Marketing.

Benefits

• Company-paid medical, dental, and vision insurance.
• Retirement savings plan with company matching and flexible spending accounts.
• Generous paid parental leave and PTO.
• Winter Wonder Week: the whole company takes a paid week off at the end of the year.
• Remote work stipend to set up your office.
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning.