Role Description
We are looking for a
Marketing Technical Project Manager
to lead key marketing projects in close collaboration with Product and Analytics teams. The role requires a strong understanding of marketing technologies, analytics, and acquisition channels, with the ability to translate business needs into technical requirements and drive projects through implementation.
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Lead end-to-end delivery of key marketing projects, from requirements gathering and prioritization to implementation, testing, and launch.
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Make day-to-day project decisions independently within the agreed scope or drive decision-making with leadership: prepare options and recommendations so stakeholders can make decisions quickly.
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Provide regular, concise status reporting (progress, risks, blockers, decisions needed) and maintain project documentation.
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Work closely with Product, Analytics, and Performance Marketing teams to align technical solutions with marketing objectives.
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Coordinate marketing infrastructure projects, including tracking, attribution, analytics integrations, and marketing platform integrations.
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Translate marketing requirements into clear technical specifications, manage dependencies, and ensure timely delivery.
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Identify technical limitations, data quality issues, and opportunities to improve marketing processes and infrastructure.
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Coordinate testing and validation of implemented solutions to ensure they meet business requirements.
Qualifications
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Proven experience in technical project management, preferably in marketing technology, digital marketing, or product-related projects.
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Solid understanding of digital analytics and attribution, including Google Analytics (GA4), Amplitude, AppsFlyer, etc.
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Strong knowledge of digital marketing channels, acquisition funnels, conversion tracking, and campaign measurement.
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Experience working with cross-functional teams, particularly Product, Analytics, and Performance Marketing.
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Ability to understand technical concepts, define requirements, and communicate effectively with both technical and business stakeholders.
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Strong organizational skills, ownership mindset, and ability to manage multiple projects simultaneously.
Requirements
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Hands-on experience in performance marketing, user acquisition, or traffic management - a significant advantage.
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Experience in FinTech, e-commerce, banking, or other data-driven digital businesses.
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Familiarity with mobile attribution, MMPs, SDK integrations, APIs, and server-side tracking.
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Experience with marketing automation, CRM integrations, or conversion optimization projects.
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Experience with project management tools and practices (e.g., Jira, Confluence, Miro, roadmaps).