[Hiring] Website Producer @Upstart

Role Description

As the Senior Web Producer at Upstart, you’ll manage web requests across products and stakeholders, turn priorities into production plans, and build and publish pages in WordPress and Instapage. You’ll partner with our Lead Web Designer, SEO / Web Lead, channel owners, and Engineering to keep work moving and balance business impact within the limitations of team capacity. You’ll also coordinate and execute a quarterly landing page testing roadmap in partnership with channel owners and Analytics, developing hypotheses, launching experiments, and sharing insights that improve web performance.

How you’ll make an impact

• Manage web intake and prioritization.
• Clarify goals and requirements across products and stakeholders.
• Partner with Design, our SEO / Web Lead, and Engineering to assess impact, scope effort, and negotiate priorities, timelines, and tradeoffs.
• Build quarterly web production roadmaps.
• Translate agreed priorities into actionable plans, coordinate dependencies and approvals, and communicate progress, risks, and changes to stakeholders.
• Own day-to-day platform operations.
• Administer WordPress and Instapage and maintain documentation, naming conventions, and access permissions.
• Provide first-line issue triage, escalate bugs, surface feature requests to Engineering, and validate fixes.
• Build and publish web experiences.
• Create and maintain pages using approved designs and reusable components.
• Partner with Design and Engineering to maintain page templates and perform QA across browsers and devices before and after publishing.
• Own landing page testing execution.
• Partner with channel owners to develop and prioritize hypotheses, align on success metrics with Analytics, build in-platform variants, launch tests, monitor performance, and recommend improvements based on results.
• Turn results into shared learnings.
• Analyze test results with relevant partners, communicate findings and recommended next steps, and publish winning experiences.
• Maintain a record of learnings to inform future tests across products and channels.

Qualifications

• 5+ years of experience in web production, website management, or marketing web operations.
• Hands-on experience building, updating, and publishing pages in WordPress, Instapage, or comparable CMS and self-serve landing page platforms.
• Experience managing web projects from request intake through launch, including production schedules, cross-functional dependencies, and approvals.
• Hands-on experience configuring and launching website or landing page A/B tests.
• Experience using web analytics or experimentation tools to analyze page performance or test results and produce reports.

Requirements

• Ability to navigate competing stakeholder needs, explain tradeoffs, and negotiate scope and timing diplomatically.
• Knowledge of conversion optimization and experience translating audience insights, channel goals, or performance data into testable hypotheses.
• Working knowledge of responsive design, accessibility, SEO fundamentals, and web QA.
• Familiarity with Figma, basic HTML/CSS, and headless CMS workflows.
• Experience improving publishing processes, documenting workflows, and managing platform access and governance.

Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly.
• Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada).
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only).
• Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
• Health Savings Account contributions from Upstart for eligible plans (US only).
• Income protection benefits, including life insurance and disability coverage for added financial security.
• Paid time off, sick leave, and company holidays, in line with local requirements.
• Paid family and parental leave to support caregiving and major life moments (duration varies by country).
• Family-centered benefits to support fertility, parenthood, and caregiving needs.
• Employee Assistance Program (EAP) offering mental health support and life-centered resources.
• Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only).
• Annual wellness allowance to support your physical and emotional well-being and personal development.
• Annual productivity allowance to invest in relevant tools and resources you need to do your best work.
• Connection and community through team events, all-company updates, and employee resource groups (ERGs).
• Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City.