Role Description
We help Software companies turn their users and partners into a sales channel through referrals, sharing, and recommendations - 15M+ end users interact with our system every month. Category leaders including Bolt, Miro, and Veed trust Cello to accelerate their growth flywheel.
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You own and run integrated campaigns for key moments - product launches, category events, funding announcements.
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You own and run our flagship program, the GTM10 Awards, end-to-end, and leverage community opportunities.
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You set the direction and quality bar for our content engine (in particular long-form content) and build strategic content collaborations with B2B SaaS growth practitioners.
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You support positioning and messaging for new features and releases, translating product updates into customer-facing narratives.
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You partner with product on launch plans, the customer newsletter, website updates, and pricing/packaging input.
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You produce the sales collateral sales actually use: battlecards, one-pagers, customer success stories.
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You operationalize Cello's micro-influencer program - identify GTM practitioners, VCs, and Software operators as distribution partners, and track influencer-attributed pipeline and WoM reach.
Qualifications
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Grit and high self-motivation - you don't wait for a playbook, you build one, and keep pushing when the first things you try don't work.
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At least 5-7 years in a high-growth environment, ideally B2B software, having owned a content, growth, or demand gen function - not just contributed to one.
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LLM-first - Claude (or similar) is your default for everything, and you're familiar with using Claude, Co-work, skills, and plugins.
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A proven track record running demand-gen and/or content programs that generate pipeline, not just traffic.
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An excellent sense of design - you know what great looks like.
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Organized and autonomous - you manage multiple workstreams without dropping things.
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Solid technical understanding - comfortable enough with marketing/automation tooling, data and analytics, and the product itself to hold your own in a technical conversation with engineering.
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Excellent English - sharp, clear, persuasive copy across formats.
Requirements
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SEO/GEO Experience.
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Experience with CMS toolings (e.g. Framer, Webflowβ¦).
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Experience in a PLG or referral/WoM context.
Benefits
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Competitive salary + eVSOPS.
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Remote-first, Europe-based (must be within CET +/-3 hours).
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Regular company-wide and team gatherings.
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Compelling perks and benefits as outlined in our People Playbook.