[Hiring] Senior Field Marketing Manager @CrowdRiff

Role Description

CrowdRiff partners with destination marketing organizations, an industry built on relationships, and one that gathers at annual conventions, state conferences, and regional events. This role owns how we show up there: the go/no-go call, the booth, the outreach around it, and the report that says whether it paid off. Most of our growth comes from customers we already have, so a good share of this is deepening relationships rather than chasing new logos.

We care a lot about taste and experience (no tables of branded stress balls 🫠). We'd rather spend the budget on one thing people remember than five hundred things that get left in a hotel room.

You'll travel, but not every other week. Much of this job is setting other people up to represent us well, then making sure the follow-up actually happens. Between events, the focus shifts to high-touch account campaigns. Same instincts, smaller rooms.

What you'll do:

• Own the event portfolio: evaluate opportunities and turn company goals into an event strategy that drives pipeline, expansion, and retention.
• Design the experience, then execute it: concept and build booths and activations people remember, and run the on-site logistics end to end.
• Set the team up to represent us well: decide who attends, prep them, and make sure what they gather on-site lands in HubSpot and gets followed up on.
• Run the demand engine around each event: pre-event outreach, meeting booking, and post-event follow-up in HubSpot, coordinated with Account Management.
• Report on performance: spend, meetings, pipeline, expansion, and revenue per event, plus the quarterly rollup.
• Execute high-touch ABM campaigns: dinners, small-format gatherings, and one-to-few experiences for target accounts, shaped together with the Head of Marketing.
• Manage vendor and organizer relationships: negotiate sponsorships and hold the fabrication/print/freight bench accountable.
• Own our owned events: customer receptions, dinners, webinars, and other first-party activations.
• Manage the budget: forecast the events and field marketing line and make the tradeoff calls inside it.

Qualifications

• Ideas and collaboration: Brings ideas rather than waiting for a brief, and builds well on other people's.
• Taste and experience design: Has a real point of view on materials, print, and space — and would rather fund one thing people talk about than 500 they throw away.
• Events execution: 5–7 years running large-scale events with full portfolio ownership; calm and decisive on-site; good at getting other people ready to represent us.
• HubSpot: Hands-on — lists, workflows, campaigns, attribution, reporting, no hand-holding required.
• AI fluency: Uses Claude or similar daily, and knows where output needs a human check.
• ABM and campaign execution: Has run real-world, high-touch account programs — not just email sequences — including plays built for existing customers, not just prospects.
• Marketing and analysis: Writes clean on-brand copy, is comfortable with a budget, and is curious about how destination marketing actually works.

Requirements

• This is a remote role open to candidates based in Canada and legally authorized to work in Canada.

Benefits

• Parental leave
• Extended learning and development opportunities through our DevDollars program
• Equity incentives
• Feel-Good Fridays: Enjoy a half-day off every other Friday in summer
• No-meeting Fridays year-round
• Flexible work hours
• Regular team socials & team events
• Up to 8 weeks of vacation
• Up to $3000 towards your next trip
• Travel and work from a country of your choice for 90 days