Role Description
Drata is looking for a Senior Field Marketing Manager to build and execute regional field marketing programs that drive pipeline and revenue impact across our Commercial and Enterprise business. This role is suited for a results-oriented, savvy field marketer who understands how to build programs that contribute to pipeline growth and measurable business impact.
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Own field marketing strategy and execution for a defined AMER region, setting market priorities, regional coverage, and program mix across the U.S.
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Translate strategy into a regional field marketing plan that supports Commercial and Enterprise growth in priority markets.
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Develop and manage programs across trade shows, vendor-led executive programs, Drata-led account-focused events, hospitality events with partners, and partner-supported sponsorship opportunities.
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Design programs for executive and practitioner audiences, adapting format, messaging, and experience by segment, persona, and market.
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Pilot differentiated event ideas and determine what to refine, repeat, scale, or stop.
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Build strong relationships across SDRs, AEs, sales leaders, vendors, and partners to drive alignment and program success.
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Own end-to-end execution, including planning, promotion, logistics, follow-up, and post-program optimization.
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Measure performance through meetings, engagement, pipeline contribution, and overall program effectiveness.
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Bring clear recommendations to leadership on where to invest, what to test, and how to improve regional field performance over time.
Qualifications
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7+ years of experience in B2B field marketing, regional marketing, event marketing, or integrated marketing.
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A track record of leading in-person and virtual programs that drive pipeline and revenue growth.
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Experience building programs for executive and practitioner audiences.
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Strong relationship-building skills and the ability to earn trust quickly across sales, marketing, vendors, and external partners.
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Sound judgment on program mix, audience strategy, and where to invest time and budget for the greatest impact.
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A creative mindset paired with strong execution, follow-through, and measurable results.
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Comfort operating in a fast-paced environment where some processes are still being built or refined.
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Excellent communication, organization, and project management skills.
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Experience in B2B SaaS, cybersecurity, compliance, or a related technology space is preferred.
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Willingness to travel 25β35% for Drata and partner events, conferences, team offsites, and other in-person company engagements.
Benefits
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Shared Success: Stock equity to ensure that as the company grows, you share directly in that success.
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Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents.
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Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, and tax-advantaged spending accounts.
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Family Support: Paid Parental Leave policy after six months of employment, access to Kindbody fertility and family-building benefits.
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Growth & Development: Generous annual stipends for professional and personal development, along with access to a wide range of internal learning opportunities.
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Time Off & Flexibility: Flexible vacation policy, paid holidays, and other perks to recharge.