[Hiring] Senior Field Market Development Manager @Medtronic

Role Description

The Senior Field Marketer is a field- and customer-focused member of the US Marketing Organization. As an individual contributor, they align with internal and external stakeholders to execute and accelerate meaningful outcomes for strategic organizational initiatives related to market penetration and share for their assigned categories – Digital Health - and geography – the US.

Responsibilities may include the following and other duties may be assigned:

• Work closely with marketing, commercial, and Research and Medical Affairs teams to develop strategies and implement tactics for market development and/or share gain at the account level and to support execution of activities such as regional tradeshows, peer-to-peer events, and fellows and hands-on courses.
• Implement regional segmentation strategies and develop regional targeting to identify, prioritize and capture new opportunities for field sales and account-based marketing.
• Work closely with Sales Leaders and their teams to transfer knowledge and best practices to accelerate core technology adoption in the US.
• Foster strong relationships with customers, society partners, and Key Opinion Leaders.
• Monitor competitor activity and develop deep customer insights, serving as the primary communication conduit to internal teams to inform strategies and initiatives.
• In partnership with Global Integrated Marketing, create assets that support sales and drive product adoption and utilization.
• Leverage global marketing campaigns effectively and develop and deploy regional marketing campaigns customized to key accounts, customers and decision-makers.
• In partnership with Global Integrated Marketing, develop and execute account-based demand generation programs for existing and pipeline products, leveraging digital and traditional marketing tactics such as account-based advertising, email campaigns, social media activity, and direct mail.
• Monitor metrics to ensure achievement of business objectives and provide regular performance summaries of activities and their effectiveness.
• Contribute to the strategic planning process, ensuring alignment with the global marketing plan and strategy and US business priorities.

Qualifications

• Requires a B.A. degree and minimum 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience.

Requirements

• Previous experience in sales or marketing for products in highly competitive, saturated markets.
• Experience managing large projects or processes that achieve outcomes for strategic organizational initiatives.
• Ability to build rapport and credibility with customers, field sales, and internal partners.
• Self-motivation and autonomy, taking ownership of the work without prompting to drive productivity and results with limited oversight from manager.
• For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Benefits

• Medtronic offers a competitive Salary and flexible Benefits Package.
• A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.
• We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
• Salary ranges for U.S (excl. PR) locations (USD): $127,200.00 - $190,800.00.
• This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).
• The following benefits and additional compensation are available to those regular employees who work 20+ hours per week:
  • Health, Dental and vision insurance
  • Health Savings Account
  • Healthcare Flexible Spending Account
  • Life insurance
  • Long-term disability leave
  • Dependent daycare spending account
  • Tuition assistance/reimbursement
  • Simple Steps (global well-being program)
• The following benefits and additional compensation are available to all regular employees:
  • Incentive plans
  • 401(k) plan plus employer contribution and match
  • Short-term disability
  • Paid time off
  • Paid holidays
  • Employee Stock Purchase Plan
  • Employee Assistance Program
  • Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
  • Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)