[Hiring] Senior Email/CRM Strategist @Acadia.io

Role Description

We've built an app that plans email audiences, drafts email versions and sets up tests. We're looking for the person who runs it for our clients and makes it work for them.

Clients will see you as their CRM strategist and point of contact. You'll learn what each client is trying to achieve, set the app up for them, run their program in it, and make sure it delivers: tested lift the client can see, and a client who wants more. You'll start with multiple national brands, including restaurant and Shopify-based DTC brands.

What you'll do

• Lead the email relationship with each client: run the regular calls and work directly with their CRM team by email.
• Set up each client in the app: their offers, rules, brand voice, and what their data can support.
• Run the program in the app: audiences, email versions, creative, tests and approvals.
• Prove it works: design tests against holdout groups, read the results, and report them plainly.
• Know each client's data and what it can and can't tell you. Our analytics team runs the data feeds.
• Work with our creative lead on email design, and tell our product team what the app should do next.
• Get clients excited about what the app can do, and help bring the next brand on.

What success looks like in 90 days

• Measured lift that a client accepts.
• A client who wants more: more programs, a case study, or both.
• A second client live in the app.

Qualifications

• 5+ years in email, CRM or lifecycle marketing for consumer brands, agency or in-house.
• You've led client relationships yourself, not only supported them.
• Segmentation and testing you designed yourself, including holdout tests, and you can explain lift simply.
• You know email's watchouts: deliverability, frequency, suppression, offer rules and compliance.
• Experience with at least one major ESP, such as Iterable, Klaviyo, Salesforce Marketing Cloud or Braze.
• Fluent spoken and written English, and comfortable leading client calls.
• A real interest in AI, and you learn new software fast.
• Available during US Eastern business hours.

Requirements

• You already use AI tools heavily in your work and push them hard.
• Loyalty program experience.
• Klaviyo on Shopify for DTC brands.
• Basic SQL, or comfort reading data in a spreadsheet or BI tool.
• HTML email QA, or SMS programs.