[Hiring] Senior Director, Social Media & Content, Global Communications @Lilly

Role Description

The Senior Director, Social Media & Content is a critical leader on the Global Communications team, shaping how Lilly's news, stories, and voice come to life across our corporate social and digital channels.

• Lead the corporate social and digital strategy across current and emerging platforms, ensuring alignment with overall communications and enterprise goals.
• Lead owned editorial and content strategy and manage an agile content team responsible for producing social-first and social-exclusive storytelling, including long-form content like blogs.
• Govern the editorial strategy for Lilly’s corporate digital channels (e.g., Lilly.com, Instagram, Facebook, X, LinkedIn, YouTube), establishing and enforcing publishing cadence, voice, and quality standards.
• Serve as the steward of Lilly's voice across owned channels, ensuring corporate storytelling consistently reflects the brand's human, caring, and empathetic attributes.
• Oversee organic and paid digital advertising efforts to strategically amplify priority content and improve reach and engagement.
• Integrate with the enterprise editorial pipeline and partner with Executive Communications and other teams to bring leadership voice and spokesperson content to life across owned channels.
• Identify, test, and scale emerging platforms and content formats, proactively redeploying resources as the media landscape shifts.
• Partner across Global Communications to build social media campaigns and tactics that amplify priority narratives, support launches and achievements, and extend reach across markets.
• Build a measurement framework that connects content to resonance, sentiment, share of voice, and movement on brand-reputation attributes.
• Ensure corporate content is optimized for both traditional search and LLMs.
• Partner with the Issues/Crisis Communications team on early issue detection, rapid response and holding-statement readiness.
• Partner closely with the Marketing Social Media Center of Excellence to adopt marketing innovations and translate standard processes into compelling corporate communications.
• Work with Medical, Legal and Regulatory functions to outline appropriate guardrails on social media content and tactics.
• Advocate patient-centric storytelling, setting standards for consent, dignity, privacy, and stigma-aware language.
• Champion AI-enabled content workflows, adopting tools for content quality control, trend detection, and production efficiency.
• Partner with and provide direction to external agencies and vendors, as needed.

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• 10+ years of dynamic experience in digital and social media strategy and content creation, with a significant portion in a global, corporate, or agency setting.
• Qualified applicants must be authorized to work in the United States on a full-time basis.

Requirements

• Experience operating in a fast-paced, high-stakes environment.
• Demonstrated expertise in developing and delivering comprehensive corporate social and digital media strategies.
• Strong understanding of modern communications subject areas, including content strategy, community management, paid social, and emerging platforms.
• Current point of view on how brands optimize for AI-generated search and answer experiences.
• Validated ability to lead an agile content engine, managing editorial processes and ensuring high-quality, social-first storytelling.
• Record of building and growing large, highly engaged audiences and communities.
• Experience bringing to bear data and analytics to inform social media strategy.
• Experience working across global, multi-market teams.
• Comfort navigating brand, legal, and regulatory considerations.
• Strong leadership skills with experience leading teams and fostering cross-functional collaboration.
• Familiarity with AI tools for content quality control and identifying emerging trends.
• News & Editorial Judgment: Newsroom-grade instinct for what will resonate.
• Channel & Community Excellence: Deep platform fluency and a proven ability to build engaged communities.
• Strategic & Analytical Strength: Connects social and digital activity to business outcomes.
• Global Perspective: Brings a global perspective to social and digital storytelling.
• Leadership & Collaboration: Builds and develops high-performing creative teams.

Benefits

• Comprehensive benefit program including eligibility for a company-sponsored 401(k); pension; vacation benefits; medical, dental, vision and prescription drug benefits.
• Flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts).
• Life insurance and death benefits.
• Well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).