[Hiring] Senior Director of Product Marketing & Content @Impiricus

Role Description

Impiricus is the first Agentic Commercialization Platform for healthcare. We are transforming how life sciences companies support physicians and accelerate patient access to care. Our agentic AI infrastructure moves healthcare commercialization from information delivery to real-time clinical action, connecting physicians with the resources, support, and people they need, when they need them and on their terms.

We are looking for a Sr. Director of Product Marketing & Content to own how we bring that story, and our products, to market. This is not a role for someone who simply turns product updates into slides and one-sheets. We need a product storyteller, strategic thinker, exceptional writer, and creative marketer who can take complex AI technology and make it clear, compelling, differentiated, and impossible to ignore.

Duties/ Responsibilities:

• Product positioning, messaging, and storytelling.
• Help develop the narrative for Impiricus and our product portfolio, translating sophisticated agentic AI capabilities into clear customer value.
• Develop messaging frameworks, product narratives, value propositions, competitive positioning, personas, and use cases.
• Become an expert on the Impiricus commercialization platform and confidently demo the product to internal and external audiences.
• Bring the brand's positioning to life across the customer journey.
• Product launches and go-to-market strategy.
• Build the product marketing roadmap and launch strategy for new products, capabilities, and major releases.
• Partner with Product from the earliest stages to bring market and customer perspective into product strategy.
• Define launch audiences, narratives, content, experiences, channels, enablement, and success metrics.
• Create launches that generate attention by demonstrating what our technology can actually do.
• Content strategy and creation.
• Own the strategy and development of high-value product and thought leadership content across the funnel.
• Raise the bar for how an AI company in healthcare explains its technology and point of view.
• Sales enablement.
• Be a close partner to Sales and build sharp, persuasive materials that help communicate Impiricus' value.
• Account-based marketing.
• Partner closely with ABM to translate our core product story into highly relevant narratives for priority accounts.
• Events and experiential product marketing.
• Partner with our Events team to make the product a centerpiece of the Impiricus event experience.
• Creative and design partnership.
• Work closely with Design to develop best-in-class visual representations of our products.
• Market intelligence.
• Develop a deep understanding of our buyers, users, competitors, healthcare commercialization landscape, and rapidly evolving AI market.

Qualifications

• 7+ years of experience in product marketing, content marketing, or related roles.
• Meaningful experience leading product marketing or an integrated product and content marketing function at a technology company.
• Experience in AI, enterprise SaaS, healthcare technology, or another technically complex category is strongly preferred.
• Exceptional communicator and writer.
• Deeply product-minded with a desire to understand technology and its applications.
• Creative and willing to challenge predictable B2B marketing.
• Highly cross-functional, seen as a product partner by Product, Sales, and Design teams.
• Ability to move between strategy and execution without losing momentum or quality.
• Experience using experiential marketing to launch, demonstrate, or showcase technology is a major plus.

Requirements

• Comfortable operating in a fast-growing environment where the category, technology, and story are evolving quickly.

Benefits

• Healthcare: Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge.
• HSA, FSA & DCFSA: Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA.
• Coverage & Protection: 100% paid short- and long-term disability, plus life and AD&D insurance.
• Flexible Time Off: Flexible vacation policy.
• Parental Leave: Paid parental leave for newborn, adopted, or foster child.
• Your Work, Your Way: Option for remote work or in-person collaboration.
• 401(k): Save for your future with tax advantages and company match.