[Hiring] Senior Director of Marketing @EverCommerce

Role Description

We are looking for an experienced Senior Director of Marketing to lead marketing for Joist, our B2B SaaS platform for contractors and home service professionals within the EverPro ecosystem, spanning estimates, invoicing, payments, job management, and work scheduling across Web, iOS, and Android.

In this role, you'll set the strategic and growth vision for Joist marketing across brand, product marketing, lifecycle, and go-to-market strategy, partnering closely with Joist's GM, Head of PLG Growth, Product, and central Marketing to ensure marketing investment drives measurable business outcomes.

• Develop and implement cohesive go-to-market strategies that drive growth for Joist, a multi-platform (Web/iOS/Android) product-led growth business.
• Own customer acquisition strategy and performance for Joist across paid and organic channels, including traffic, signup, conversion, customer quality, acquisition efficiency, and revenue growth.
• Own Joist's brand and product marketing strategy, including positioning, messaging, voice, category narrative, competitive intelligence, launch strategy, and GTM enablement.
• Own go-to-market strategy and execution for Joist+, Joist's most critical strategic launch.
• Partner closely with the Head of PLG Growth, Product, Data, and Support to connect acquisition, onboarding, conversion, and retention into one coordinated growth system.
• Develop and lead lifecycle marketing strategy across onboarding, engagement, monetization, retention, and reactivation.
• Build and scale a rigorous marketing experimentation and measurement culture.
• Lead and develop the Joist marketing team across growth marketing, product marketing, and lifecycle.
• Coordinate closely with Joist's GM, Head of PLG Growth, Product leaders, Data, and central Marketing.
• Accountable for delivery of demand generation programs for existing customers and prospects.
• Measure marketing effectiveness and manage budget allocation with a tight focus on customer growth, revenue impact, efficiency, and return on marketing investment.

Qualifications

• 10+ years of related industry experience with a product-led growth motion and/or SaaS organization.
• Demonstrated success building and managing senior-level relationships and high-performing teams.
• Experience operating effectively through cross-functional and shared-service partnerships.
• Full-stack marketing experience and deep understanding of customer lifecycle stages and strategies to drive growth.
• Demonstrable success achieving customer acquisition and revenue growth goals.
• Proven track record of articulating a clear ROI path for large media spends.
• Excellent track record driving highly creative marketing programs with measurable revenue growth.
• Strong brand-building and product marketing fundamentals.
• Working knowledge of emerging AI-driven search and discovery channels is a plus.
• Deep knowledge of digital acquisition and lifecycle marketing.
• Standout communication skills with an extraordinary ability to collaborate constructively.
• Customer-focused mindset, driven to innovate, highly organized, detail-oriented.
• Experience in payments, fintech, or subscription/usage-based monetization models is a plus.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid.
• Continued investment in your professional development.
• Robust health and wellness benefits, including an annual wellness stipend.
• 401k with up to a 4% match and immediate vesting.
• Flexible and generous (FTO) time-off.
• Employee Stock Purchase Program.
• Student Loan Repayment Program.