[Hiring] Senior Director, Marketing Strategy, Analytics & Innovation @Twilio

Role Description

This position is needed to lead and elevate Twilio’s global marketing strategy, turning data into actionable insight that drives growth and customer engagement. We’re looking for a strategic thinker and data storyteller to shape marketing decisions, inspire teams, and deliver real-world results. You’ll build and lead a team that transforms millions of data points into clear direction for campaigns, and drives revenue growth and retention.

Responsibilities

• Create a forward looking point of view on the future of marketing and how we’ll drive success.
• Define and drive global marketing strategies through actionable data and deep customer insight.
• Build, mentor, and scale the marketing strategy, and data analytics team, fostering a culture of experimentation and measurable impact.
• Lead quarterly/annual planning, and target setting to guide execution across all marketing functions.
• Lead key marketing operational cadences to ensure business actionability needs are being met.
• Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
• Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.
• Monitor emerging trends and market signals, and act as a scout for net-new growth vectors, whitespace opportunities, and competitive threats.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
• Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
• Strong communication, leadership, and cross-functional collaboration skills.
• Exceptional cross-functional communication and storytelling skills.
• Comfortable operating in ambiguity and fast-paced environments.

Desired Qualifications

• Advanced degree (MBA or similar) strongly preferred.
• Experience in SaaS, tech, or high-growth environments preferred.
• Certification in marketing analytics or data science is a plus.
• Passion for innovation, storytelling, and customer-centric thinking.

Location

This role will be remote, but needs to be based in the US.

Travel

For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• Retirement savings program
• And much more (offerings vary by location)

Compensation

The estimated pay ranges for this role are as follows:

• Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C.: $227,840 - $284,800.
• Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $241,200 - $301,500.
• Based in the San Francisco Bay area, California: $268,000 - $335,000.

This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for health care insurance, 401(k) retirement account, paid sick time, paid personal time off, and paid parental leave.

Application Deadline

Applications for this role are intended to be accepted until November 16th, but may change based on business needs.

Company Description

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.