[Hiring] Senior Director, Integrated Strategy & Storytelling @Tinuiti

Role Description

As the Senior Director, Integrated Strategy & Storytelling, you will be the strategic North Star for one of our agency’s most dynamic, fast-moving, and culturally defining clients: e.l.f. Beauty.

In this role, you will demonstrate the ability to build trusted client relationships and act as a senior strategic advisor, establishing and maintaining long-term strategic relationships with senior media and marketing stakeholders, often at the C-suite and VP level, to build trust and long-range partnership value.

You are part master storyteller, part communications planner, and part culture-vulture. Your primary mission is to translate complex digital, creator, and media landscapes into high-impact, concise go-to-market strategies that instill absolute confidence in e.l.f.’s executive leadership.

If you know how to command a room, edit a slide deck down to its absolute essence, and understand how a TikTok trend converts into a checkout cart moment—this is your stage.

Key Responsibilities

• Master Storytelling & Executive Presence
  • Lead strategic planning across the large, complex e.l.f. Beauty account.
  • Act as a senior escalation point on planning quality, client confidence, and major strategic choices.
  • Own the narrative by distilling complex data, media plans, and creative concepts into clear recommendations.
  • Audit and elevate client deliverables to ensure clarity and conciseness.
  • Serve as a trusted strategic partner to e.l.f. VPs and executives.
  • Co-lead major new business and portfolio expansion pitches.
• Product-Led Tools & Comms Strategy
  • Keep a relentless, real-time pulse on internet culture and emerging digital trends.
  • Lead and evangelize adoption of the agency's proprietary planning suite.
  • Articulate the structure and strengths of available planning tools.
  • Oversee advanced data analysis approaches and planning-related testing.
  • Connect brand moments to media execution through cohesive communications plans.
• Commerce & Creator Integration
  • Bridge the gap between brand awareness and modern social commerce.
  • Navigate and advise on the synergy between Owned, Earned, and Paid media channels.

Qualifications

• 7-10+ years of digital strategy, communications planning, or brand strategy experience.
• Strong experience across both linear and digital channels.
• A proven track record of creating high-impact, concise presentation decks.
• An intimate understanding of the creator economy and community building.
• Direct experience with social commerce platforms.
• Deep familiarity with planning, insight, and competitive research tools.
• A genuine love for pop culture, beauty trends, and digital subcultures.

Core Attributes

• Ruthlessly Concise: Values the client's time and gets to the point quickly.
• Community-Minded: Thinks about audiences as communities and fandoms.
• Confident & Candid: Has a clear point of view and redirects clients or teams as needed.

Benefits

• Unlimited PTO: Flexibility to take the time you need.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Various wellness programs available at no cost.
• Parental Leave: 16 weeks of leave with 100% pay for birthing parents.
• Learning and Development: On-demand learning and mentorship programs.