[Hiring] Senior Director, Growth Marketing @Gong.io

Role Description

Gong is looking for a Senior Director of Growth Marketing to lead our Organic, Paid Media, and Paid Search functions. This is a pipeline generation role first: you'll own the strategy and results across our paid and owned channels, and you'll be measured on the pipeline and revenue those channels produce.

What's changed is how that pipeline gets built. Buyers increasingly discover and shortlist vendors through content, AI-driven search, and channels well outside a traditional demand generation funnel, so we want a leader who treats earning attention there as a direct driver of pipeline, not a separate initiative running alongside it. That means bringing a creator's instincts to this work alongside the instincts of a traditional growth leader: a real point of view on what earns attention today, hands-on experience building it, and enough range across organic, paid, and web channels to know where to place the bet.

This is fundamentally a leadership role, not an individual-contributor one. But we've found that leaders who've done the work themselves are better at coaching a team to do it well.

Responsibilities

• Paid Search — our largest growth investment, and the channel with the most existing operational maturity
• Paid Media — LinkedIn, Display (via Demandbase), and YouTube, roughly equal in weight to each other and collectively comparable in size to Paid Search
• Organic & AI Search — SEO, plus AEO/GEO (answer- and generative-engine optimization): owning our visibility, citation rate, and share of voice inside AI answers (ChatGPT, Anthropic, Google AI Overviews/AI Mode, Copilot, Gemini)
• Earned channel influence — Reddit, YouTube, Wikipedia, analyst platforms like Gartner, and other sources that shape how AI engines and buyers perceive Gong
• Website partnership — you'll shape strategy and priorities for web initiatives in close partnership with the Web team

Qualifications

• 15+ years in growth or performance marketing, including 5+ years managing managers
• Experience owning a growth budget with a scale of more than $20M annually across multiple channels
• A track record of tying growth activity to commercial outcomes
• A track record of managing budgets in the range this role will own, with clear evidence of efficiency AND experimentation
• Strong measurement instincts with comfortability building attribution and testing frameworks
• Experience partnering cross-functionally with Web/Design/Brand/PR/AR teams
• A bias toward testing new channels early, with a point of view on where audiences are moving next
• Experience using digital channels to break into new industries or geographies
• People leadership experience with a demonstrated coaching style that empowers rather than controls
• B2B SaaS experience preferred; comfort with complex, considered sales cycles a plus
• Direct, hands-on experience creating content meant to capture attention
• Nice to have: A personal or professional portfolio of content you've created and grown an audience with

How You Will Lead

• Treat your team as owners, not direct reports.
• Set the bar, give context, and get out of the way. No micromanagement of channel tactics.
• Push for exponential, not incremental.
• Create room for risk.
• Bring a creator's eye to the whole portfolio.
• Model the behavior you want from the team.
• Build the bench, not just the output.

Benefits

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.