[Hiring] Regional Director of Client Marketing @Talent Acquisition

Role Description

The Regional Director of Client Marketing will own the marketing responsibilities for a dedicated region of the U.S., managing relationships and strategic marketing-related thought leadership for each utility client. This position will develop and maintain a proven best-in-class, data-driven, results-oriented playbook tailored to fit the unique requirements of each client/program.

• Lead strategic planning and overall program budget delivery across a dedicated region of the U.S.
• Proactively work with the regional team to identify higher-potential segments and customer personas.
• Provide leadership and support to build programs that drive improved client KPIs and cost of acquisition.
• Identify and address any at-risk clients or program RFPs.
• Oversee the deployment of marketing campaigns including digital, mass media, and event marketing.
• Develop best practices seeking continuous improvement and feedback on marketing values.
• Communicate marketing campaign effectiveness to stakeholders.
• Initiate campaigns and tactics with the marketing project management system.
• Review, analyze, and communicate results of marketing promotions.

Qualifications

• Bachelor’s degree from an accredited college or university in marketing, communications, business, or a related field.
• Advanced degree in a related field preferred.
• Minimum of 10 years’ experience in marketing.
• At least 5-7 years of supervisory experience.
• At least 5-7 years of client management experience in a marketing capacity.
• Demonstrated experience in leading a cross-functional marketing team.
• Experience leading a team, motivating employees, and generating results ideally in a remote environment.

Requirements

• Proven record of setting and achieving strategic goals.
• Proficient in digital marketing, CRM, SEO, and analytics.
• Ability to forecast, create, and adhere to a marketing budget.
• Proven record of operational expertise.
• Strong problem-solving skills.
• Ability to analyze and interpret data and solve practical problems.
• Strong client service and communication skills.
• Possess strong emotional intelligence in client management and people leadership.
• Committed to diversity and inclusion.

Benefits

• Starting salary between $145,000.00 and $155,000.00 Annually.
• Comprehensive benefits package including medical, dental, and vision coverage.
• Retirement benefits.
• Paid time off and paid holidays.
• Other company-sponsored benefits and programs.

Travel Requirements

• Willingness to travel up to 25 - 30%.