[Hiring] Senior Director, Content and Audience Strategy @Amgen

Role Description

Let’s do this. Let’s change the world. Amgen is seeking a Senior Director, Content and Audience Strategy to define and lead enterprise content and audience strategy across commercial and stakeholder engagement channels. This leader will translate complex business needs and transformation initiatives into scalable, personalized, and governance-compliant content solutions.

The Senior Director will build and lead a high-performing content and audience strategy function, bringing together content strategy, audience analytics, production, taxonomy, metadata, governance, and stakeholder management. The role will partner with business and portfolio leads, digital product managers, and transformation stakeholders to turn business use cases into audience-driven content strategies and coordinated, multi-channel roadmaps.

This leader will establish the standards, operating models, and governance frameworks needed to connect audience needs with content production capabilities, channel requirements, brand messaging, regulatory expectations, and measurable business outcomes. The role will also oversee content production strategy and external partner relationships, while guiding the integration and adoption of taxonomy, metadata, content management, and audience intelligence capabilities across the enterprise.

The Senior Director will represent content and audience strategy in executive forums and transformation governance, creating clear decision materials, surfacing dependencies and risks, and helping teams sustain momentum through complex, multi-year change.

Qualifications

• Doctorate degree and 5 years of experience in marketing technology, digital transformation, or enterprise program management; OR
• Master’s degree and 8 years of experience in marketing technology, digital transformation, or enterprise program management; OR
• Bachelor’s degree and 10 years of experience in marketing technology, digital transformation, or enterprise program management; OR
• Associate’s degree and 14 years of experience in marketing technology, digital transformation, or enterprise program management; OR
• High school diploma / GED and 16 years of experience in marketing technology, digital transformation, or enterprise program management.

Requirements

• 12 or more years of progressive experience in marketing technology, digital transformation, or enterprise program management, including at least five years at the Senior Director level or above.
• Proven track record leading large-scale transformations within complex, matrixed organizations.
• Deep experience in organizational adoption for technology-driven transformations, including executive communications and stakeholder readiness.
• Demonstrated ability to translate business strategy into technology requirements, and technology considerations into business recommendations.
• Strong command of data strategy, taxonomy, metadata governance, and enterprise data management principles.
• Experience decomposing complex, cross-functional marketing initiatives into clear workstreams, content roadmaps, and operating models.
• Healthcare, biotech, or pharmaceutical industry experience, with an understanding of medical, legal, and regulatory review processes and HCP and patient engagement requirements.
• Advanced degree in Marketing, Communications, Business, or a related field; MBA or equivalent business education.
• Demonstrated ability to lead through influence in highly matrixed, cross-functional environments and build trust across diverse stakeholder groups.
• Comfortable operating in fast-moving, ambiguous transformation environments; brings a builder’s mindset and the resilience to sustain momentum across multi-year programs with evolving priorities.
• Deep understanding of content management systems, customer data platforms, audience segmentation, and marketing automation platforms.
• Experience enabling offshore or nearshore capability centers in India or similar global enterprise settings.
• Strong executive communication skills, including the ability to create clear recommendations and decision materials for senior leaders.
• Strong team leadership skills, including experience hiring, developing, and managing multidisciplinary teams.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Flexible work models where possible.