[Hiring] Senior Director, Consumer Intelligence & Strategy @OLLY

Role Description

At OLLY and SmartyPants, we believe the best growth strategies start with a deep understanding of people. As Senior Director, Consumer Intelligence & Strategy, you will lead OLLY/SPV's Consumer Intelligence & Strategy function, setting the consumer and growth intelligence agenda and ensuring consumer understanding directly shapes growth choices, innovation priorities, and commercial decisions.

This role sits at the center, partnering across Brand, Innovation, Sales, eCommerce, Finance, and Marketing to ensure our most important decisions are rooted in consumer understanding and actionable intelligence. You will lead a team responsible for consumer insights, analytics, foresight, AI-enabled intelligence capabilities, and performance measurement while also connecting growth analytics, commercial intelligence, and enterprise decision support into a more integrated view of where the business should focus.

This leader will connect consumer understanding, growth analytics, commercial and retail intelligence, foresight, and AI-enabled systems into an integrated enterprise capability that helps OLLY/SPV make smarter growth decisions, prioritize investments, and stay ahead of emerging consumer and market shifts.

More than a traditional insights leader, you are a strategic business partner who translates consumer, shopper, cultural, commercial, and business intelligence into growth strategies, innovation priorities, investment decisions, and enterprise learning.

Qualifications

• 15+ years of progressive experience across consumer insights, strategy, analytics, innovation, consulting, marketing, or related disciplines.
• Strong business acumen, senior stakeholder partnership, and ability to build alignment and drive action.
• Ability to translate consumer understanding into strategic priorities and business outcomes.
• Proven ability to define and lead a consumer intelligence strategy and multi-year enterprise intelligence agenda.
• Deep expertise in consumer insights, shopper behavior, market dynamics, and growth strategy.
• Strong analytical capabilities across multiple data sources, measurement frameworks, and business performance diagnostics.
• Proven track record leading the transformation of an insights or analytics function into an AI-enabled intelligence organization.
• Exceptional communicator and storyteller capable of simplifying complexity for senior audiences.
• Proven ability to lead high-performing teams and influence enterprise-level decisions.

Requirements

• Define and lead OLLY/SPV consumer intelligence strategy and multi-year enterprise intelligence agenda.
• Serve as the voice and champion of the consumer across the organizations.
• Translate consumer, shopper, cultural, commercial, and business intelligence into actionable recommendations.
• Partner closely with leadership teams to identify strategic opportunities, risks, and future growth platforms.
• Guide the development of brand, innovation, and commercial strategies through deep consumer understanding and foresight.
• Ensure robust measurement frameworks are in place across marketing, innovation, retail, and commercial initiatives.
• Lead the transformation of OLLY/SPV into an AI-first intelligence organization.
• Lead and develop a high-performing team across consumer insights, analytics, foresight, and intelligence capabilities.

Benefits

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team.
• We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance.
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year.
• 100% Paid parental leave, Fertility + Adoption Benefits.
• Annual Bonus.
• 401(k) plan with Employer Match.
• Hybrid Work + Wellness + Cell Phone Stipends.
• Free product.
• And much more!