[Hiring] Senior Director, Brand Strategy & Creative Studio @Babylist

Role Description

Babylist's brand carries the emotional weight of one of the biggest transitions in a person's life and this role will lead the system that protects and builds trust with our audience. This is a new role, reporting directly to the CMO, that gives Babylist's brand an architecture for the future as we continue to expand the role we play in our customer’s lives.

• Lead positioning, visual identity, and creative output.
• Build the system that lets marketers, designers, and others ship on-brand without waiting on a gatekeeper.
• Lead the creative studio, campaign concepting, video center of excellence, and run Partnership Marketing to support our sales team.
• Invest in demand generation content with paid media to reach the right audiences.
• Shape the creative direction, messaging, outcomes, and learning for this work.
• Structure work around Marketing’s role in driving new customer acquisition and unlocking more value from existing customers.

Qualifications

• Built and scaled a brand system, not just a brand look.
• Excellent taste and appreciation for the role of the brand system in winning with customers.
• Think in campaigns, not just assets.
• Experience in defining a cultural calendar that puts brands into culture.
• Lead creative production directly, including photography, brand film, and high-production video.
• Invest in building partnerships with external partners for content creation.
• Build systems, not gates, and turn the brand book into something AI-enabled and self-serve.
• Collaborate with other teams and take a consultative approach.
• Experience running partner or co-marketing programs, including retail activations and brand partnerships.
• Use AI in work to move faster and improve output.

Requirements

• Own Babylist's brand positioning, visual identity system, and long-term brand architecture.
• Lead the creative studio across brand, campaign, digital, and photography direction.
• Partner with the Product Design team to drive visual design system utilization.
• Own campaign concepting for Babylist's biggest brand moments.
• Define the handshake between creative studio and content teams.
• Partner with engineering to turn the brand book into a living, AI-accessible system.
• Lead Partnership Marketing with a director reporting directly to you.

Benefits

• Company-paid medical, dental, and vision insurance.
• Retirement savings plan with company matching and flexible spending accounts.
• Generous paid parental leave and PTO.
• Winter Wonder Week: the whole company takes a paid week off at the end of the year.
• Remote work stipend to set up your office.
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning.

Company Description

Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations.

• Expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more.
• Generating $750M in revenue in 2025.
• Reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.