Back to Remote jobs >
Marketing
Senior Director, Brand Marketing
@Element451
[Hiring] Senior Director, Brand Marketing @Element451
Mar 18, 2025 - Element451 is hiring a remote Senior Director, Brand Marketing. đź’¸ Salary: unspecified. đź“ŤLocation: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We’re seeking a visionary Sr. Director of Brand Marketing - a strategic leader ready to elevate our brand awareness, thought leadership, and demand generation. If you're excited about building a category-leading brand in higher education technology and driving impactful marketing initiatives, we want to hear from you!
As Sr. Director, Brand Marketing, you'll be a key leader on our marketing team, responsible for amplifying our story and energizing market engagement. You’ll craft and execute innovative communications strategies that capture the attention of our target audience, positioning Element451 as an industry visionary. This role blends strategic marketing management with thought leadership and community building to influence the higher ed tech narrative.
- Oversee our Enrollify content platform and Engage Summit event series, leveraging these assets to expand our influence and drive meaningful engagement.
- Work closely with our CMO and cross-functional teams to ensure marketing initiatives align with our revenue and growth objectives.
- Develop and execute a comprehensive communications strategy that not only raises awareness but also positions Element451 as a trusted innovator in higher ed tech.
- Lead initiatives such as whitepapers, webinars, and speaking engagements that resonate with our audience.
- Guide our PR and social media efforts to tell our compelling story.
- Oversee the creation of high-impact content—from engaging blogs and case studies to dynamic press releases and video content, while managing media relations to secure broad industry coverage.
- Expand the influence of our media and learning hub by curating top-tier content, engaging industry leaders, and reinforcing Enrollify’s role as an authoritative voice in higher ed technology.
- Lead the planning and execution of our high-impact virtual and in-person events, ensuring they generate direct engagement and drive demand for Element451.
- Continuously refine messaging to resonate with target audiences and drive tangible business results.
- Build, manage, and inspire a dynamic marketing communications team.
- Establish clear KPIs to measure brand awareness, media reach, share of voice, engagement, and lead generation from communications channels.
- Monitor performance metrics and use insights to optimize strategies.
- Provide regular reporting on the impact of brand and thought leadership initiatives to the executive team.
- Guide and develop a high-performing marketing communications team, across content, social, design and PR functions.
Qualifications
- 8+ years of experience in marketing, with a focus on brand, communications, and thought leadership.
- Proven success in a senior marketing role at a high growth-stage SaaS or equivalent.
- Experience in higher education, edtech, or B2B SaaS is highly valued.
- Demonstrated ability to craft and scale a brand narrative.
- Experience developing comprehensive marketing communications plans that elevate brand awareness and influence.
- A track record of positioning a company as an industry leader through storytelling and consistent messaging.
- Strong background in public relations, content marketing, and social media.
- Media savvy with existing industry contacts is a plus.
- Able to oversee content calendars, thought leadership content creation, and multi-channel campaigns that engage target audiences.
- Experience leading events or community programs (e.g., conferences, webinars, content platforms).
- Skilled at using events and partnerships to grow an audience and generate demand.
- Analytics mindset with the ability to interpret marketing data and KPIs.
- Familiarity with tools to track brand metrics, web analytics, and campaign performance.
- ROI-focused approach to investing marketing resources for maximum impact.
- Exceptional leadership and team management skills.
- Proven ability to recruit, develop, and inspire a diverse marketing team.
- Excellent cross-functional collaborator who can work with sales, product, and executive leadership to drive shared goals.
- Outstanding written and verbal communication skills.
- Adept at crafting messaging for different audiences – from C-suite executives and university leaders to internal teams and external partners.
- Strong presentation and storytelling abilities.
Similar Remote Jobs
More jobs at Element451
-
Writing competitive salary and benefits package USAMar 18, 2025
-
Customer Service competitive salary & benefits USAFeb 17, 2025
-
Software Development competitive salary & benefits USAFeb 17, 2025
More Marketing jobs
-
Marketing $95,680 - $110,000 per year Northern AmericaMar 21, 2025
-
Marketing $18.00 per hour USAMar 21, 2025
More jobs in USA
-
Sales / Business $95,000 - $130,000 per year USAMar 21, 2025
-
Sales / Business $115,000 to $145,000 per year USAMar 21, 2025
Kickstart Your Job Search
Need advice to apply?
Join our free
Webinar « 3
Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) »
Register for free
Unlock 52,657 additional remote jobs, advanced search & email notifications
Get Access Now
Too many emails? Declutter your inbox with Meco
Your home for reading newsletters
Try for free - no card required.
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 18, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
