Role Description
We are seeking a Senior Digital Paid Ads Manager to own the strategy, execution, and optimization of Horizon3.ai’s paid digital advertising programs. This is a senior individual-contributor role responsible for turning audience intelligence, account priorities, campaign strategy, and creative direction into measurable pipeline and revenue impact.
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Lead paid media across channels such as LinkedIn, search, display, retargeting, programmatic, and account-based advertising platforms.
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Build campaigns that reach the right accounts and buying groups with the right message at the right stage of the journey.
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Create the measurement discipline required to understand what is working and where to invest next.
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Report to the Director, Digital Marketing and work closely with various teams including Demand Generation, ABM, and Sales.
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Serve as the senior operator for paid advertising—bringing strategic judgment, hands-on execution, rigorous testing, and clear performance reporting.
Qualifications
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5+ years of experience in paid media, digital marketing, demand generation, performance marketing, ABM, or a related B2B marketing function.
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Proven track record owning paid digital strategy and execution across multiple channels, with measurable pipeline or revenue impact.
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Strong hands-on experience with platforms such as LinkedIn Campaign Manager, Google Ads, and account-based advertising tools.
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Demonstrated ability to manage budgets, forecast spend, allocate investment, and make data-driven tradeoffs.
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Strong analytical judgment and comfort using paid media, funnel, account engagement, conversion, and pipeline data to guide decisions.
Requirements
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Strong understanding of audience development, account targeting, segmentation, suppression, retargeting, frequency management, and lifecycle activation.
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Experience designing and executing structured tests across audience, creative, messaging, offers, landing pages, and channel mix.
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Strong command of campaign tracking, UTM standards, Salesforce or CRM campaign structures, attribution, and performance reporting.
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Ability to translate complex or technical subject matter into relevant paid advertising concepts and audience-specific messaging.
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Highly organized, with the ability to manage multiple campaigns, audiences, budgets, stakeholders, and timelines without losing detail or momentum.
Benefits
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Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
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Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
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Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
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Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location.
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Competitive Compensation: We offer competitive salary, equity, and benefits including health, vision & dental insurance, flexible vacation policy, and generous parental leave.