[Hiring] Senior Demand Generation Manager @Avarra

Role Description

You own everything that turns demand into qualified pipeline. Paid, lifecycle email, web conversion, ABM and the reporting that proves what worked.

This is a builder role, not a manager-of-agencies role. You will be hands on in HubSpot and LinkedIn Ads from week one. Today the function is one person plus a LinkedIn ads consultant. You are the person who makes it a system.

You report to the Head of Marketing. We expect to hire a VP of Marketing later this year, so there is real room to grow into a team lead.

• Own the paid program end to end. LinkedIn first, then whatever else earns its budget.
• Run the ABM motion against our target account universe of roughly 900 accounts across cyber, HCM, fintech, healthcare, legal and staffing.
• Fix and then own attribution in HubSpot so every dollar maps to pipeline. Some of this plumbing is broken today and you will inherit it.
• Build the lifecycle and nurture email program, including re-engagement and close-lost.
• Improve conversion on avarra.ai and on the interactive product experience we send buyers to.
• Partner with the three AEs and the SDR on what actually converts, and change the program based on what they tell you.
• Report pipeline contribution weekly against the model, with real numbers and no spin.

Qualifications

• Five or more years in demand gen at a B2B SaaS company, with at least two running paid yourself rather than briefing an agency.
• Deep HubSpot. You can build the workflows, fix the attribution and pull the report without asking for help.
• A track record you can describe in pipeline and CAC, not impressions and MQLs.
• Comfort selling to revenue leaders. Our buyers are CROs, VPs of Sales and heads of revenue operations.
• Willingness to be wrong out loud. We challenge ideas directly and change our minds fast.

Nice to have

• You have run demand gen at a company between Series A and Series B and remember what that felt like.
• Experience with ABM platforms, ZoomInfo or Clay.
• You have marketed an AI product to a skeptical audience.

How we work

• We ship early and learn from real usage.
• We give straightforward feedback.
• We take responsibility for outcomes, not output.
• We are remote and we value what you produce over the hours you sit online.

Compensation

$150,000 to $200,000 base, plus equity. Final offer depends on experience.