[Hiring] Senior Demand Generation Manager @Resonate

Role Description

Most demand generation roles hand you a channel and someone else's number. This one hands you a market. At Resonate, we help enterprise brands and agencies understand not just who their customers are, but why they behave the way they do, and what they’ll do next. We run demand generation across three markets - brands, agencies, and politics and advocacy - and you'd own the growth engine for yours end to end: the strategy, the narrative, the program budget, and a quarterly pipeline target measured in ACV rather than lead volume.

It's a business impact seat rather than a support one, and the people you're marketing to run campaigns for a living, which makes the job harder and a lot more interesting.

What you'll be doing

• Owning demand generation for your market - carrying a quarterly pipeline target measured in ACV rather than lead volume, and managing an allocated program budget across channels that you defend with conversion data.
• Translating company-wide go-to-market priorities into a demand strategy that actually fits your market - audience frameworks, key narratives, messaging, and nurture paths, built alongside Product Marketing and Content.
• Running integrated multi-channel campaigns end to end: planning, build, launch, measurement, and the honest follow-up conversation about what converted.
• Running account-based marketing against named target account lists and in-market accounts - mapping buying committees, reaching multiple buying teams inside large matrixed organizations, personalizing properly rather than at scale, and coordinating timing with BDR and Sales.
• Building and running always-on demand engines across the full buyer journey, from thought leadership, paid programs, and webinars through email and social to retargeting, ABM, and events, all laddering into one market narrative.
• Working with the Events Manager on which events are worth showing up to and what we're there to achieve, then making sure they produce meetings and pipeline rather than just presence.
• Owning funnel performance from ICP accounts showing intent through meetings, opportunities, and bookings - partnering with Marketing Ops on analytics, automation, segmentation, and lead flow, and delivering regular analysis on channel ROI with a clear recommendation attached.

Qualifications

• 5+ years in B2B demand generation, growth, or marketing, aimed at enterprise buyers - Fortune 500 consumer brands or top-tier marketing agencies.
• Experience marketing to marketers.
• A track record of building data-driven demand programs that moved pipeline and revenue.
• Account-based marketing experience against named account lists, with real personalization rather than personalization at scale.
• Hands-on campaign building and launching in B2B ad platforms such as LinkedIn, Meta, and Google Display.
• Salesforce or HubSpot experience.
• Strong copywriting across email, landing pages, ad copy, and sales cadences.
• Strong analytical skills - comfortable in Excel with pivot tables and advanced functions.
• Generative AI experience in how you actually work.
• A bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.

Requirements

• Experience marketing or selling into agencies.
• Experience in politics, advocacy, or public affairs marketing.
• A background in data, martech, or adtech.
• Comfort with intent and firmographic data platforms such as ZoomInfo, Bombora, 6sense, or Demandbase.
• Familiarity with Pardot, Asana, WordPress, and Google Analytics.

Benefits

• Medical, dental, and vision coverage, including HSA.
• Company-paid disability and life insurance with a life insurance buy-up option.
• A 401(k) with company match.
• Flexible PTO plus 10 paid holidays.
• Paid parental leave.
• Access to wellbeing and employee assistance programs, including free and unlimited access to 20+ health professionals and wellbeing coaches for you and your family members.

Company Description

Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways.