[Hiring] Senior Demand Generation Manager @DataGrail

Role Description

Data privacy has become one of the most strategic challenges facing modern enterprises — sitting at the intersection of AI governance, data operations, and customer trust. As a Senior Demand Generation Manager, you'll own both halves of the pipeline engine: the campaigns that create demand, and the systems that capture, route, score, and measure it.

• Lead paid media across channels like Google, LinkedIn, and YouTube.
• Drive the event calendar, including trade shows, webinars, and executive roundtables.
• Shape HubSpot as an architect, building the reporting that tells our leadership team whether any of it worked.
• Spend roughly two thirds of your time on campaign strategy, paid media, and events, and the other third on building measurable systems through HubSpot architecture, lifecycle programs, and attribution.
• Connect both sides of the engine, creating a tighter link between investment, learning, and pipeline production.
• Have real authority to change what isn't working from day one.

What You'll Do

• Translate GTM priorities, ICP definitions, and quarterly pipeline targets into integrated campaigns across paid, events, and email.
• Own paid media end to end, building, launching, and optimizing campaigns across Google Ads, LinkedIn Campaign Manager, and YouTube.
• Drive the event calendar, sharpening targeting and follow-through while focusing investment on results.
• Carry a quarterly qualified-pipeline number and defend coverage, quality, and conversion with sales leadership.
• Architect HubSpot, managing workflows, lifecycle stages, lead scoring, campaign objects, and the Salesforce sync.
• Build and defend the metrics that matter, including CPL, cost per qualified opportunity, event-sourced pipeline, and multi-touch attribution.
• Partner with Sales, Product Marketing, and RevOps internally, and agencies, venues, and sponsors externally.

What You'll Bring

• A track record of hands-on HubSpot ownership, including workflows, lifecycle, scoring, campaigns, and Salesforce sync.
• Direct paid media execution experience in Google Ads and LinkedIn Campaign Manager.
• Salesforce fluency, with the ability to navigate objects, fields, and reports.
• B2B SaaS demand generation experience within a multi-stakeholder sales cycle.
• Experience owning event strategy and execution, including trade shows and webinars.
• Comfort owning a function end to end, balancing strategy with hands-on execution.
• Strong written and verbal communication skills.

Bonus Points

• Experience in privacy, data governance, security, compliance, or another regulated software category.
• Marketo or Pardot experience alongside HubSpot.
• Familiarity with account-based marketing or intent-data tools.
• Comfort using AI to speed up operational work.
• Experience being the first or founding owner of a demand gen or marketing ops function.

What Success Looks Like

Within 90 Days You'll:

• Learn DataGrail's product, buyer personas, and ICP quickly.
• Take full ownership of the paid channels and the agency relationship.
• Drive the event calendar and produce recommendations for each program.
• Audit HubSpot and existing reporting, delivering a list of what's fragile or misleading.
• Ship at least one visible fix to a live, underperforming channel or process.

Within 180 Days You'll:

• Show measurable improvement on two to three of the biggest inefficiencies identified in the 90-day audit.
• Run paid media and events with full autonomy.
• Ship at least three new or rebuilt nurture and re-engagement tracks.
• Rebuild or upgrade the dashboards used for weekly pipeline calls.
• Build a working rhythm with Sales, RevOps, and Product Marketing.

Within 365 Days You'll:

• Own a program for paid media, events, and HubSpot that runs better than the one you inherited.
• Be the person others trust for campaign and event performance insights.
• Make real budget and channel calls with pipeline impact.
• Build a foundation that doesn't need rebuilding when volume doubles.
• Identify team support needs and make the case for it.

Compensation Range

$140,000 — $165,000 USD

Benefits

• Equity, health, dental & vision insurance plans.
• Remote-first working environment.
• 401k savings plan.
• Parental leave.
• Wellness benefits.
• Flexible time off.
• Paid holidays.
• Work from home stipend.