[Hiring] Senior Customer Marketing & Advocacy Manager @HR Acuity LLC

Role Description

We are seeking a proactive and experienced Customer Marketing & Advocacy Manager to join our team. In this role, you will be responsible for developing and managing programs that engage and build relationships with our customers. You will play a critical role in driving customer loyalty and satisfaction, enhancing our brand presence and fostering customer advocacy. This is a remote opportunity - must be US based in MST, EST or CST timezones.

The Opportunity

We are seeking a strategic and hands-on Customer Marketing & Advocacy Manager to lead initiatives that deepen customer relationships, drive engagement, and amplify customer voices. This role is ideal for a seasoned marketer who thrives in a cross-functional environment and is passionate about building programs that turn customers into advocates. This role has an equal split between customer marketing programs and customer advocacy.

• This person will report directly to the CMO and will be the primary owner of the customer marketing function, with support from the broader marketing team.
• The right candidate thrives in a lean, fast-paced environment as a strategic IC owning the customer marketing function.

Core Responsibilities

• Customer Marketing (50%)
  • Build and execute customer marketing campaigns and programs that drive ARR growth through expansion and upsell motions.
  • Measure and report on marketing-influenced ARR and pipeline from customer programs.
  • Partner with Demand Gen and Thought Leadership teams to ensure marketing activity translates to the customer side.
  • Collaborate with the Product Marketing Manager on customer communications for seasonal product releases.
  • Synthesize NPS survey data and deliver findings and recommendations to leadership.
  • Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates.
• Customer Advocacy (50%)
  • Build and manage a referenceable customer pool to support the sales process -- reference calls, case studies, and peer review platforms.
  • Drive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targets.
  • Identify, recruit, and nurture customer advocates and ambassadors.
  • Expand the referenceable client list and improve time to fill for reference requests.
  • Support customer speakers for events, webinars, and thought leadership opportunities.

Qualifications

• 8+ years of total marketing experience, with a minimum of 5 years in a dedicated customer marketing and advocacy role in B2B SaaS.
• Proven track record on both sides of the function -- customer marketing programs tied to ARR growth AND a referenceability and advocacy practice.
• Experience running ARR-influenced marketing programs with measurable outcomes.
• Hands-on experience building and managing a customer reference pool -- reference calls, case studies, G2 reviews, and advocacy activation.
• Experience running NPS surveys and synthesizing data for leadership.
• Comfortable being the primary owner of a customer marketing function on a lean team.
• Proficiency with marketing automation tools, Pendo, Hubspot, Salesforce, and survey tools.
• Strong project management skills with the ability to manage multiple programs simultaneously.
• Bachelor's degree in Marketing, Business, or a related field preferred.

Preferred

• HR tech experience.
• Experience enabling cross-functional teams (Customer Success, Account Management, Product Marketing).

Benefits

• The pay range for this position is expected to be between $140,000 to $155,000.
• Comprehensive medical, dental and vision plans.
• FSA or HSA options to suit your needs.
• 401K plan that matches your contributions.
• Paid leave for various life events, such as sickness, disability, or parenthood.
• #Allin Shares Program.
• Company paid holidays, birthday day off, closed 4th of July week and December holiday week, and 8 hours of volunteer time.
• Half day summer Fridays* and half day first Fridays*.

Perks

• Unlimited PTO policy to refresh and recharge.
• Earn extra cash by referring qualified candidates to join our team.
• Access professional and personal support through our employee assistance program.
• Remote work environment that fosters collaboration and creativity.
• Join a fun and energetic team that values your suggestions and new ideas.
• Receive a competitive salary and meaningful opportunities for growth.

Learning and Development

• Onboarding: Learn the basics of your role, the company culture, and the expectations from your manager and team.
• Manager training: Develop the skills and competencies to lead, motivate, and empower your team.
• Leadership training: Grow your leadership potential and influence within the organization.
• Industry training: Stay updated on the latest trends, best practices, and innovations in the Employee Relations industry.