[Hiring] Senior CRM Data Manager @H&R Block

Role Description

At H&R Block, the Senior CRM Data Manager is responsible for managing customer audience strategy, segmentation, data activation, and targeting execution that support marketing campaigns and customer lifecycle communications. This role combines CRM data expertise with marketing strategy, ensuring customer data is transformed into actionable audiences that drive engagement, retention, and revenue growth. This role partners closely with CRM Strategy, CRM Operations, Analytics, Technology, Go-to-Market (GTM), and Product teams to deliver customer-centric targeting solutions. The Sr. CRM Data Manager leverages first-party data, segmentation strategies, and marketing technology platforms to enable highly targeted communications across Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), and related CRM channels.

Day to day you'll:

• Develop and manage audience segmentation strategies that support acquisition, retention, cross-sell, and reactivation campaigns.
• Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs.
• Partner with CRM Strategy teams to translate marketing objectives into actionable targeting requirements.
• Collaborate with CRM Operations teams to ensure audiences are accurately delivered and activated for campaign execution.
• Define audience criteria, suppression logic, eligibility rules, and personalization requirements.
• Validate audience selections and targeting outputs to ensure accuracy and compliance with campaign specifications.
• Partner with Analytics teams to evaluate audience performance and identify optimization opportunities.
• Work with Technology teams to resolve data quality, integration, and audience delivery issues.
• Support testing initiatives and audience experimentation efforts.
• Maintain audience documentation and segmentation standards.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field.
• 10+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation.
• Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns.
• Strong understanding of customer segmentation, targeting strategies, and campaign execution processes.
• Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies.
• Knowledge of SQL and customer data environments.
• Strong analytical and problem-solving skills.

Benefits

• Competitive pay.
• Comprehensive benefits.
• Support for life both in and outside of work.
• Participation in one or more incentive compensation or short-term incentive plans.
• Medical and prescription drug coverage for qualifying associates and their eligible dependents.
• Participation in the H&R Block Retirement Savings Plan (401(k) Plan).
• Employee Assistance Program.
• (Virtual) fitness center programs.
• Associate discount program.
• Automatic enrollment in Business Travel Accident Insurance.
• Associate Tax Prep benefit.

Company Description

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact.