[Hiring] Senior Creative Strategy Lead @Freebird

Role Description

Freebird® is a 9-figure DTC brand serving over 2 million customers. We’re hiring a Senior Creative Strategy Lead to develop and scale acquisition creative across multiple products.

You’ll own the creative strategy for your assigned lanes:

• Understanding our customers
• Finding new angles
• Writing persuasive hooks and scripts
• Developing visual formats
• Expanding proven winners

Working closely with writers, creators, editors, and Paid Media, you’ll turn customer insights and performance learnings into clear creative direction and ads that drive profitable growth.

Qualifications

• Demonstrated success developing performance creative strategy for DTC or ecommerce brands
• A demonstrated record of discovering new winning angles and expanding proven creative
• Hands-on experience conducting customer research: reviews, interviews, surveys, VOC analysis
• Experience directing writers and collaborating with creators, editors, production, and paid media teams
• Evidence of managing creative strategy across multiple products, audiences, or acquisition portfolios simultaneously
• Strong commercial judgment connecting creative performance to CAC, contribution economics, and business results
• Hands-on experience developing and evaluating Meta acquisition creative at meaningful spend levels
• Strong visual creative judgment and hands-on direct-response copywriting skills
• AI fluency and a resourceful approach to workflow improvement

Requirements

• Build Deep Customer Intelligence That Drives Creative
• Establish a research foundation for each lane
• Develop specific personas grounded in real desires, fears, objections, and buying triggers
• Translate research into actionable creative opportunities
• Discover New Angles and Open New Acquisition Opportunities
• Continuously identify and test new customer segments and creative territories
• Produce new winning angles that can sustain meaningful spend
• Develop Winning Visual Formats and Executions
• Identify, adapt, and develop visual formats across various media
• Reverse-engineer successful paid and organic creative
• Build and Maintain a Diversified Creative Portfolio
• Track what is winning, declining, promising, under-tested, and unexplored
• Turn Strategy Into Clear, Executable Sprint Plans
• Build monthly Creative Portfolio Sprint Plans supporting 30 concepts per month
• Systematically Expand Winning Creative
• Identify what is driving a winner's performance
• Build a Reliable Performance Learning Loop
• Partner with Paid Media and Analytics to evaluate creative performance
• Raise the Strategic Quality of the Creative Team
• Coach writers on customer insight and angle development

Benefits

• Remote-first & flexible work environment
• Competitive compensation & benefits including medical, dental, and vision coverage
• 401(k) with company match
• Unlimited PTO
• Ownership & accountability for your creative strategy
• Fast-paced environment that measures what matters
• High autonomy with low politics
• A kind, people-focused culture
• Commitment to growth and improvement

Company Description

Join a 9-figure DTC brand with significant ad spend, an established creative operation, and plenty of opportunities to grow and make an impact.