[Hiring] Senior Content Strategist @Zillow

Role Description

We’re looking for a strategic, creative, and community-minded social marketer to help grow Zillow’s presence with real estate professionals.

• Own and evolve Zillow For Agents social strategy, translating business priorities, audience needs, product moments, industry trends, and cultural opportunities into compelling social programming across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Drive audience growth and engagement by developing programming designed specifically for real estate professionals.
• Lead social-first content development, partnering with creative teams and agencies to develop content that’s built for the way agents consume and engage with social.
• Develop a deep understanding of the agent audience and business, staying close to the conversations, challenges, trends, and opportunities shaping agents’ work.
• Build and grow Zillow’s agent social community, identifying and cultivating relationships with credible, influential agents who can become active advocates for the brand.
• Activate agent voices through social-first storytelling, bringing agents into Zillow content through testimonials, product stories, educational content, events, campaigns, organic amplification, and other opportunities that showcase their expertise and experiences.
• Lead social strategy for agent events and industry moments, developing pre-event, on-site, and post-event programming.
• Partner cross-functionally across the agent business, building strong relationships with various teams to uncover stories, talent, insights, and opportunities.
• Use performance and audience insights to continuously improve the strategy, identifying what resonates with agents.

Qualifications

• 4–6+ years of experience in social media, B2B marketing, community, content marketing, creator marketing, or a related field.
• Strong understanding of social platforms and what makes content successful across Instagram, Facebook, LinkedIn, YouTube, TikTok, and emerging channels.
• Experience developing social or content strategies tied to measurable audience growth, engagement, or business objectives.
• A strong instinct for community building.
• Excellent relationship-building skills and comfort working directly with customers, creators, partners, or other external talent.
• Strong editorial judgment and the ability to recognize a compelling story, credible voice, or social opportunity.
• Experience working with creators, influencers, ambassadors, advocates, or user-generated content programs.
• Strong writing and storytelling skills.
• Ability to operate strategically while still being willing to execute.
• Strong cross-functional collaboration skills.
• A curiosity about the real estate industry.
• Comfort using performance data, social listening, audience insights, and cultural trends to inform decisions.
• Excellent organizational skills.

Benefits

• Competitive base salary.
• Eligible for equity awards based on factors such as experience, performance, and location.

Company Description

Zillow is reimagining how people move through the real estate market and their careers.

• Most-visited real estate platform in the U.S.
• Flexible work environment through Cloud HQ.
• Recognized among the best workplaces in the U.S.
• Equal opportunity employer committed to fostering an inclusive, innovative environment.