[Hiring] Senior Content Marketing Specialist @ZipLiens

Role Description

Zipliens is a leading lien resolution company that specializes in streamlining the lien process for personal injury law firms. We are looking for proactive, results-driven individuals to join our dynamic team.

As our Senior Content Specialist, you'll be an early member of a small, growing marketing team, reporting to the Director of Marketing and working side by side with product marketing, events, marketing operations, and design.

You'll drive how Zipliens shows up in search engines (SERPs and AI platforms) and in the resources law firms rely on:

• SEO strategy and baseline
• Website content
• LinkedIn content calendar
• Blog posts
• Customer newsletters
• Case studies

Your job is to turn technical complexity (Medicare, Medicaid, ERISA, medical liens, subrogation) into content that paralegals, case managers, and attorneys actually find, use, and trust.

The role is primarily hands-on writing and execution, with growing ownership of strategy and planning as the program grows.

Responsibilities

• Build the SEO and content strategy
• Establish an organic search baseline (traffic, impressions, rankings, branded vs. non-branded performance, top landing pages, backlinks, and technical health) before optimizing.
• Partner with internal subject matter experts (SMEs) to develop and execute the keyword and topic strategy across lien resolution, Medicare, Medicaid, ERISA, medical liens, subrogation, settlement administration, and personal injury firm operations.
• Build and maintain the editorial/blog calendar, aligned to our ideal customer profile, product launches, and events.
• Partner with marketing operations to connect organic visibility to qualified traffic, leads, and pipeline.
• Create content that earns trust
• Write and edit blog posts, guides, checklists, templates, FAQs, and reports that help personal injury law firm teams solve real lien resolution problems.
• Partner with lien resolution SMEs, Customer Success, and company leadership to turn operational and regulatory knowledge into accurate, practical content.
• Use Voice of the Customer (VOC) insights to develop customer case studies and spotlights.
• Support executive and employee thought leadership, including LinkedIn posts, bylines, and speaking abstracts.
• Turn each strong source asset into multiple formats across channels.
• Own website content and marketing collateral
• Manage Zipliens’ public-facing resource center, partnering with subject matter experts to develop and publish content.
• Write and optimize website content, including service pages, landing pages, and metadata.
• Run on-page SEO/AEO and regular content refreshes, updating or consolidating underperforming pages.
• Partner with marketing operations on calls to action, forms, and conversion paths.
• Run channels and customer communications
• Manage the LinkedIn content calendar, balancing core themes/pillars.
• Write and edit customer newsletter, nurture, and release-announcement copy.
• Create event content with the Events Manager.
• Report on content performance regularly and recommend what to scale, update, or stop.

Qualifications

• 5+ years in content marketing, SEO, or B2B content strategy, with a portfolio of published work.
• Experience supporting organic traffic growth through SEO-driven content.
• Excellent writing and editing skills, with the ability to translate technical or regulated topics into clear, accurate content.
• Experience interviewing subject-matter experts and turning their input into finished content.
• Comfortable using AI tools to speed up research, drafting, and repurposing.
• Ability to work independently, manage multiple projects, and build process in a small team.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field (or equivalent practical experience).

Preferred

• Hands-on experience with SEO and analytics tools (e.g., Google Search Console, GA4, Semrush, or Ahrefs) and a CMS.
• Experience in legal, legal tech, insurance, healthcare, or other complex or regulated B2B topics.
• Experience with HubSpot (CMS, email, and reporting).
• Ability to travel occasionally (up to 10%) for team meetings, offsites, and select events.

Benefits

• Private Health Care Plan (Medical, Dental & Vision)
• Company HSA contributions for HDHP participants
• Flexible Spending Accounts (Health & Dependent Care)
• Company-Paid Short-Term Disability Coverage
• Voluntary Long-Term Disability, Life, AD&D, and Supplemental Coverage Options
• 401(k) Plan with Company Match
• Paid Time Off (Vacation, Sick Time & 10 paid Holidays)
• Parental Leave
• Pay Disclosure: The total base salary range for this role is $75,500 - $95,500 annually, with opportunity for a quarterly discretionary bonus.
• Work Authorization: Applicants must be authorized to work in the United States without the need for employer-sponsored visa support now or in the future.