[Hiring] Marketing and Content Specialist @Tippy

Role Description

• Develop and execute a comprehensive social media strategy across relevant platforms.
• Create consistent, high-quality content that increases brand awareness and engagement.
• Develop content and creative assets for social media, email campaigns, websites, and other marketing channels.
• Build relationships with industry professionals, customers, and partners through social channels.
• Expand Tippy's presence on platforms where we currently have limited or no presence.
• Write and edit compelling copy for social media, blogs, websites, landing pages, emails/marketing materials.
• Develop educational and thought-leadership content that positions Tippy as an industry leader.
• Build and manage strategic email campaigns and customer journeys.
• Use audience segmentation and automation to deliver more relevant and personalized messaging.
• Partner with Sales and Customer Success to support customer communications and key initiatives.
• Design graphics and visual content for digital and print channels.
• Help maintain consistency across Tippy's messaging, tone, and visual identity.
• Contribute to new branding concepts and marketing campaigns.
• Support occasional video creation and editing.
• Manage and update website content and create, launch, and manage landing pages.
• Ensure digital content is accurate, engaging, and aligned with Tippy's brand and marketing goals.
• Create presentations, signage, handouts, promotional materials, and other event assets.
• Analyze results to identify opportunities for improvement, tracking campaign performance and key marketing metrics.
• Research industry trends, customer behavior, and competitor marketing strategies.
• Identify emerging opportunities to strengthen Tippy's market presence and messaging.
• Bring forward innovative ideas, trends, and best practices to continually evolve Tippy's marketing efforts.
• Organize feedback and revisions and keep projects moving from concept through completion.
• Prioritize multiple marketing and creative requests while meeting deadlines.

Qualifications

• 3-5 years experience in marketing, content creation, communications, social media, or a related field.
• Strong writing, editing, and communication skills.
• Experience with Mailchimp, HubSpot, Prezi, Vimeo, Adobe, and PowerPoint preferred.
• Experience creating content for social media, email, websites, and other digital channels.
• A creative eye and strong understanding of branding and visual communication.
• Strong organizational skills and attention to detail.
• Ability to work independently while collaborating effectively across teams.
• A proactive mindset with a willingness to bring new ideas to the table.
• Comfortable using data and performance metrics to evaluate and improve marketing efforts.
• Experience with graphic design, marketing platforms, email marketing tools, website content management, or video editing is a plus.
• Experience in the beauty or wellness industry is a plus!

Benefits

• Excellent compensation package
• Medical, dental, and vision insurance
• Supportive environment with a nice and respectful culture
• Opportunity for growth
• Flexible work environment
• Paid vacation and sick time