[Hiring] Senior Content Marketing Manager @Gremlin

Role Description

We’re looking for an experienced and dynamic Content Marketer to help drive our growth marketing strategy and execution for Gremlin.

• Own Gremlin’s SEO, AEO, and GEO strategy so we’re found and cited in Google, AI Overviews, ChatGPT, Claude, and Perplexity when engineers research reliability.
• Build and run an executive thought leadership program for our CEO and leadership team, including ghostwritten LinkedIn posts, bylines, and talk abstracts.
• Produce short- and long-form content for engineering leadership audiences: blogs, multi-format case studies, original research, and short-form video for social and sales.
• Tie content to pipeline: report on leads, pipeline, and revenue influenced, plus AI visibility (citations and share of voice on priority prompts), and shift effort toward what works.
• Manage content, design, and SEO/AEO agency partners, and decide what stays with vendors, what comes in-house, and what moves to AI-assisted workflows.
• Build and document repeatable AI content workflows for research, drafting, repurposing, and optimization, while owning technical accuracy and brand voice.
• Continually research, recommend, and evaluate new content strategies.

Qualifications

• A strong understanding and passion for all things marketing.
• A deep understanding of the B2B technology buyer and their journey.
• A focus on business outcomes like pipeline and revenue influenced, not vanity metrics.
• Daily, hands-on use of AI tools that drive outcomes and keep quality high.
• Working knowledge of AEO/GEO and how AI search is changing content strategy.
• Excellent communication and collaboration skills.
• A willingness to fail-forward, learn and grow.
• 5+ years of B2B SaaS content marketing, ideally at a scaling SaaS startup.

Requirements

• Translating technical content into compelling copy and calls-to-action.
• Producing and editing written, video, and visual content, including short-form video for LinkedIn and YouTube.
• Owning and running content calendars.
• Driving content engagement through owned, earned and paid channels.
• Growing executives’ LinkedIn audiences, with numbers to show for it (follower growth, impressions, inbound podcast or speaking requests).
• Improving brand visibility in AI answer engines and tracking it.
• Google Analytics, Search Console, and Tag Manager, plus an SEO/AEO platform such as Ahrefs or Semrush.

Benefits

• Competitive total compensation packages including 401k Matching and Equity.
• Flexible time off and paid company holidays.

Company Description

Gremlin is a team of industry veterans and people eager to learn from one another. We set the standard for reliability and equip leading organizations with the mindset and expertise needed to drive reliability improvements that move the world forward. We’re backed by top-tier investors Index Ventures, Amplify Partners, and Redpoint Ventures. Our customers love us, and we’re thrilled to be a partner in their success.