[Hiring] Content Marketing Manager @Robert Half

Role Description

The Content Marketing Manager reports to the Director, Content Marketing and is responsible for executing audience-focused content marketing strategies that drive engagement, consideration, demand, conversion, and retention across Robert Half’s priority hiring manager and job candidate audiences. This is a strategic and hands-on role that combines content marketing planning, writing, editing, SEO/AEO optimization, and performance analysis to support integrated marketing programs and audience growth objectives.

• Execute audience-focused content marketing plans and initiatives in partnership with Integrated Marketing Managers and senior content marketing leaders.
• Contribute to content marketing roadmaps aligned to audience priorities, integrated marketing plans, campaign objectives, and business goals.
• Partner with Integrated Marketing Managers and SEO partners to identify content marketing needs across the buying journey, including awareness, consideration, conversion, and retention.
• Translate established content marketing strategies into content marketing briefs, assets, campaigns, and optimization plans.
• Identify opportunities to improve audience engagement, conversion, search visibility, and content marketing reuse across channels.
• Partner with Communications to adapt and activate thought leadership for marketing use cases without duplicating ownership of thought leadership, editorial strategy, executive visibility, or reputation-building content.

What success looks like:

• Content marketing plans are clearly tied to audience needs, marketing priorities, and measurable business outcomes.

Qualifications

• BA in Marketing, Communications, Journalism, English, or related field.
• 5-8 years of experience in content marketing, digital marketing content, marketing communications, copywriting, or related roles.
• Demonstrated experience executing content marketing strategies and producing marketing content that supports engagement, demand generation, conversion, and business growth.
• Strong hands-on writing and editing experience across digital channels, including web, email, landing pages, SEO content, AEO content, and campaign assets.
• Deep understanding of SEO content marketing strategy, search intent, content optimization, and AI-driven discovery principles.
• Experience using performance insights to optimize content marketing assets and improve engagement, conversion, and discoverability.

Preferred

• Experience in B2B, B2C, professional services, staffing, consulting, technology, or complex business environments.
• Experience with AI-assisted content marketing creation tools and workflows.
• Experience partnering with SEO, web, analytics, paid media, email, and integrated marketing teams.

Requirements

• Content marketing planning and execution.
• Marketing writing, editing, and storytelling.
• SEO and AEO content development.
• Audience-centric content marketing development.
• Content marketing performance analysis and optimization.
• Cross-functional collaboration and stakeholder management.
• Ability to balance strategy with hands-on execution.

Interpersonal Skills

• Strong written and verbal communication.
• Ability to influence without direct authority.
• Strong editing and feedback skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Curiosity, adaptability, and a continuous improvement mindset.

Minimum Required Technical Skills

• Content management systems.
• SEO and keyword research tools.
• Marketing analytics and reporting tools.
• Microsoft Office Suite and Copilot.
• AI-assisted content marketing creation tools.
• Familiarity with web content publishing and optimization workflows.

Success Metrics

• Content marketing engagement and conversion performance.
• Organic search visibility and traffic growth.
• AEO visibility and answer readiness.
• Content marketing-influenced demand and pipeline contribution.
• Content marketing quality, reuse, and production efficiency.
• Stakeholder satisfaction.

Benefits

• Exceptional earning potential and a competitive benefits package.
• Group health insurance benefits (medical, vision, dental).
• FSA and HSA healthcare accounts.
• Life and accident insurance.
• Adoption and fertility assistance.
• Paid parental leave of up to 6 weeks.
• Short/long term disability.
• Paid time off for vacation, personal needs, and sick time.
• Up to 17 days of Choice Time Off (CTO) per calendar year.
• Up to 11 paid holidays per calendar year.
• Opportunity to contribute to the company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of contributions for eligible employees.

Salary

The typical annual salary range for this position is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus: $77,000.00 - $114,000.00.