[Hiring] Senior Community Marketing Manager @onX

Role Description

The Senior Community Marketing Manager will own the Community Marketing strategy for their region—connecting the onX Fish brand to anglers where they live, fish, and engage — while measurably contributing to regional business goals. This is a strategic, hands-on Lead role.

• Own the regional Community Marketing strategy and key results.
• Partner with Paid and Growth on shared outcomes such as vertical starts and conversions.
• Develop a Regional Community Expert while staying close to the field and the communities they serve.
• Understand how Community Marketing fits within the broader marketing mix.
• Make thoughtful decisions about where to invest, experiment, scale, or stay focused elsewhere.
• Serve as a critical connection between regional fishing communities and the broader onX Fish organization.

Qualifications

• 7+ years of experience in community, brand, growth, field, or integrated marketing.
• Proven experience building and scaling ambassador, partnership, event, retail, or grassroots marketing programs.
• Direct experience coaching, mentoring, or leading others.
• Experience establishing measurement approaches and using marketing performance data.
• Demonstrated ability to move between strategic planning and hands-on market engagement.
• Strong strategic judgment with the ability to translate business and customer priorities.
• Demonstrated experience applying AI and emerging technologies to marketing workflows.
• Strong project management and operational skills.
• Experience working cross-functionally across Product Marketing, Creative, Growth, Sales, and Analytics.
• Excellent written and verbal communication skills.
• Familiarity with fishing, outdoor culture, or another enthusiast-driven community is strongly preferred.
• Bachelor’s degree or equivalent experience.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel approximately 40% of the time.

Requirements

• Define clear measures of success for priority initiatives.
• Translate learning into decisions about investment and approach adjustments.
• Partner with Analytics, Growth, and other teams as needed.
• Apply AI, automation, and emerging tools to improve execution and measurement.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth.
• Comprehensive health benefits, including a no-monthly-cost medical plan.
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents.
• 401k matching at 100% for the first 3% you save and 50% from 3-5%.
• Company-wide outdoor adventures and amazing outdoor industry perks.
• Annual “Get Out, Get Active” funds to fuel your active lifestyle.
• Flexible time away package that includes PTO, STO, VTO, and paid holidays.