[Hiring] Senior Category Marketing Manager @First Quality Consumer Products, LLC
Apr 01, 2025 - First Quality Consumer Products, LLC is hiring a remote Senior Category Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: USA.
Role Description
The Senior Category Marketing Manager role on our Absorbent Hygiene Marketing team focuses on our baby products and wipes categories. This role is responsible for overseeing the planning, development, and execution of the category innovation and marketing initiatives; and is vital in influencing the category business strategies to achieve long-term growth. The role is primarily responsible for generating profitable growth through successful innovation and marketing strategies for B2B and B2C channels.
- Lead the category strategies, in collaboration with category business unit, by developing the innovation strategy and product pipeline.
- Conduct category/competitive analysis to validate size of market, validate consumer acceptance, and validate the effectiveness from a technical, operational, and finance strategy to ensure corporate goals are met.
- Lead the distribution of the category value proposition through an omni-channel messaging strategy targeted to key audiences.
- Manage product portfolio, identifying end of life and product/count optimizations.
- Partner closely with key internal stakeholders to determine product strategies around pricing, promotion, product, and merchandising.
- Analyze consumer trends and understand the buyer’s path to purchase to aid in the development of innovation and marketing campaigns.
- Maintain and manage competitive intelligence and comparisons through tracking global trends and executing qualitative and quantitative research.
- Partner with Sales Ambassadors to cultivate key customer relationships to align on sales strategies to drive results.
- Develop product messaging that effectively differentiates product features/benefits from competitive set to drive acquisition from customers and consumers.
- Develop sales tools, videos, digital content, and packaging that highlight unique product benefits.
Qualifications
- Bachelor’s degree in Marketing, Business or other relevant discipline; Master’s degree/MBA a plus.
- 5+ years blended experience in Sales, Marketing, Market Research, or Category Development/Management, with at least 3 years of experience in marketing (product marketing, brand marketing, customer/segment marketing).
- Solid understanding and experience working with Nielsen & IRI.
- Able to travel approximately 30%.
- Strong verbal and written communications skills.
- Strong project management skills.
- Excellent presentation skills.
- Solid relationship building and collaboration skills – internally & externally.
- Solid experience in Microsoft Office software (Excel, Word, PowerPoint, etc.).
Company Description
First Quality was founded in 1989 and has grown to be a global privately held company with over 4,000 employees. Its corporate offices are in Great Neck, New York, with manufacturing facilities and offices in Pennsylvania, South Carolina, Georgia, and Canada. First Quality is a diversified family of companies manufacturing consumer products ranging from Absorbent Hygiene (adult incontinence, feminine care, and baby care), Tissue (bath and towel), and Industrial (print and packaging materials), serving institutional and retail markets throughout the world. First Quality focuses on private label and branded product lines.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
đź’¸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 01, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
